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Website : learn.umartazkeer.com
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Module1Setting up Conversions and Making Accounts Ready
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1Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
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2How to Calculate the Initial Daily Budget in the Beginning
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3Understanding Difference between Events and Conversions
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4Conversion Action/ Goal And Account Level Conversions
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5Primary and secondary Conversions
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6Setting up Conversions from Google Ads Based on Thank you Page
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7Setting up Conversions from Google Ads Based on Ajax Forms
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8Passing Dynamic URL parameters from Elementor form to Email for Tracking purpose at deeper level - No Coding method
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9Setting up Normal/Standard Remarketing Code on Website in Correct Way
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10Offline Conversions in Google Ads (Method/1 - Gclid Method)
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11What are Enhanced Conversions
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12How to setup Enhanced Conversion for web using GTM
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13How to setup Enhanced Conversion for leads using GTM
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14Installing all the Analytics tools & other Analytics tools for the purpose of Tracking and CRO Things.
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Module2Search Ads
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1Understanding the keywords Match type of new Era
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2Keyword Research and Ad Group theming.
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3The ultimate Concept of Keyword Prioritization by Google (Automatic Keyword Funneling)
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4New Ways of Implementing Negative keywords in Google Ads
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5URL Parameters and Dynamic URL parameters at advance Level
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6How to create Remarketing Audiences based on website Visitors
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7How to use Audiences in Google Ads Search Ads (Targeting and Observation)
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8How to Use Remarkeing Audience in Search Ads - Audience Insights
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9Avoid Fake clicks
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10Using DSA in Search Ads
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11Understanding All bidding Strategies for Search Ads [Advanced]
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12Advanced Concept of Portfolio Bidding Strategies for Better optimization
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13Scaling methods in Google Ads
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14All Search based Experiments
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15Search Term Reports like Experts
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16Concept of Budget Pacing
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17HIdden Secret Competitive Metrics
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18The Art & science of Persuation from Google Ads Copy
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19Using Extensions Like Pro
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20Mastering the Experiments Campaigns
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21Campaign Optimization
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Special Modules
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Module3Display Campaings
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1Where to use Display Ads
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2Bidding Strategies for Different puporses of Display Ads
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3Types of Audiences : How to narrow down and Widen Audiences perfectly in Google Ads
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4Types of Audiences : Other Audiences Explained.
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5Display Campaign Creatives Mastery
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6HTML 5 Creatives for Google Display Ads using (Google Web Designer)
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7Display Campaign Optimization
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Module4Business Data/Feeds and Customizers
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Module5Google's Attribution Masterclass
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1Google's Attribution Masterclass
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2Difference Between Conversion and Conversions (Conversions by Time) - Important
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Module6Masterclass on Seasonality Adjustments
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Module7Mastering the Call Only Campaigns
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1Call Only Conversion Setup / Call Reporting Feature and Google Forwarding No.
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2Call Tracking on Website - Complete Setup using GTM
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3What is the role of Call Tracking and Analytics tool in Google Call Ads Tracking ecosystem - Explained.
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4Basic Metric and Reporting Metric for Call Ads
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Module8Shopping Ads & Performance Max Campaigns
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1Ecosystem of Google Shopping Ads (Must Watch - Important Video)
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How to setup Google Ads Purchase Conversion using Web GTM with enhanced Conversion in a wocommerce based Wordpress Website (Step by Step Process)
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3Sending All the Ecommerce Events alogn with Dynamic Values from Wocommerce Wordpress website to GA4 using Web GTM
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4Setting up Dynamic Remarketing Code on a Wocommerce website using WebGTM with all dynamic Values - Category Retail
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5Setting up a Google Merchant Center Account - Right Way
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6How to Setup Primary Feed in Google Merchant Center for a Wordpress website
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7Difference between Primary Feed and Supplemental feed & Uses of Supplemental Feed.
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8Master the Product Feed Optimization
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9Advance use of Promotions / Sales Tag and Price drop tag in Google Shopping Ads using Merchant Center
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10Introduction to Performance Max Campaigns - Is Performance Max good for Ecom?
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11What are the Audience Signals in PMax Campaigns and How they Should be used.
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12What is the Killer PMax Campaign Structure for Feed Only PMax Campaigns - with Examples.
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13New Customer Acquisition Goal (Setting and Actual Use) - Performance Max Campaigns
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14How to Structure and setup Standard Shopping Campaigns in the Beginning
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15What are the different Ways for setting up Google Ads for Shopify Stores (Using Sales Channel - Google and Youtube)
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16Setting up Enhanced Purchase Conversion using GTM and Datalayer codes on Shopify Store (Practical)
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17Setting up Dynamic Remarketing on Shopify store using Google Tag Manager and Codes
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18Setting Up all the Google ads / GA4 / Conversions and Dy. Remarketing Codes Automatically in 10 mints using Paid Apps.
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19Using DSA in Ecommerce
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20Dynamic Remarketing Display Ads (Setup and Strategy) using GA4 Audiences and Dy Remarketing Code in Google Ads
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21Advanced Performance Max Script to Get more insights.
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Module9Masterclasses on App Install Campaigns / optimization & Reporting using Third party Tools
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1App Advertising Ecosystem - What kind of Tools & Platforms are required For setting up all kinds of Tracking.
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2How to setup App Install Conversions - Google play Based + GA4 Based first_open conversion.
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3How to create the proper structure for App Install Campaigns.
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Different Types of Events needed in GA4 and Firebase According to Apps (Official Document) + In App Actions and In App Action Value in App Campaigns