| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Identify key functions of competitors services that allow them to service the same core user group and identify possible improvements. | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | |||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | United States Congress | Direct | N/A | All proposed bills by subject and contact information for reps | N/A | https://www.congress.gov/help/find-bills-by-subject | Large | Citizens | Bill information straight from the source | Okay + All information is present and site features instructions - Interface is unintuitive | Okay + All information is present and site features instructions - Interface is unintuitive | Good + Large Search bar and partial subject search - Search bar expects legislative subject terms | Good + High contrast font/background combo, easy to read font, screen reader - Only available in english | Okay + Search returns all relevant items based on query, includes brief synopsis and bill status - User flow not focused on getting citizens relevant information, instead focused on presenting all information as a record | Okay + Bill page features tabs for different categories and doesnt jump around - Most nvaigation is hyperlinks not buttons, not always clear how to proceed | Okay + Consistent from end to end - Cluttered visual design "wall of text" | Non-biased, very professional, not approachable | Good + Describes bill in depth and does not obscure the details - Sometimes too descriptive | |
6 | Competitor #2 name | Direct | N/A | All proposed bills by subject and contact information for reps | N/A | https://www.ilga.gov | Large | Citizens | Bill Information straight from the source | Needs Work + Lists both Senate and House bills - Undescriptive hyperlinks and no clear path to the desired bill | Needs Work + Lists both Senate and House bills - Undescriptive hyperlinks and no clear path to the desired bill | Needs Work + Lists bills in chronological order - Lists almost no information about the bills or resolutions | Okay + High Contrast font - Only one language option, no screen reader | Needs Work + Search bar and chronological listing, allowing users to eventually find a bill - Search is only by number or keyword, chronological listing is undescriptive | Okay + Search option and Hyper link tree - Navigation is sloppy and could cause some users to get lost | Needs Work + Consistent from page to page - Almost no visual design, just a white page with hyperlinks | Almost no descriptive text but professional and non-biased when present | Okay + Non biased and concise - Not enough description in the main user flow | |
7 | Competitor #3 name | Direct | N/A | All upcoming bills, their introduction date, and sponsor information | N/A | https://www.govtrack.us/congress/bills/ | Large | Citizens | Bill information and sponsor information | Outstanding + Website is clean and modern, shows pictures when it can to break up text - N/A | Outstanding + Website is clean and modern, shows pictures when it can to break up text - N/A | Outstanding + Allows users to read bills, read summaries, contact represenatives, and get notifications - Alerts are not the main focus for users | Good + High contrast font, clear page elements - One language only, no screen reader or font size option | Outstanding + Allows users to search by subject and read summaries or the raw text. Start to finish it is maybe 4 pages - Only bill title is visible in search results | Outstanding + Allows for search by subject, keyword, sponsor, or date - subjects are pre-selected | Outstianding + Brand identity is consistent, all bills are presented the same way - thumbnails are very small on desktop | Somewhat professional with some levity, users are allowed to react to bills with emojis and some search options are casual (sort option - "Secret Sauce") | Outsitanding + Concise summaries of bills - Summaries not present in the search results page | |
8 | Competitor #4 name | RATING + Successes - Drawbacks | RATING + Successes - Drawbacks | RATING + Successes - Drawbacks | RATING + Successes - Drawbacks | RATING + Successes - Drawbacks | RATING + Successes - Drawbacks | RATING + Successes - Drawbacks | Brief description | RATING + Successes - Drawbacks | |||||||||