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Learn more about Adomni’s Audience IQ technology
with this short video:
Not seeing the audience segments that you need?
If you have questions about audience targeting, email us
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Powered by Place IQVideo 1support@adomni.com
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Audience Targeting Technology for Digital Out of Home and Mobile Ads Re-targeting
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Last updated June 2020
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Adomni has partnered with Place IQ for audience targeting and mobile advertising audience extension (re-targeting).
Place IQ observes over 200 million unique mobile devices monthly and utilizes an audience taxonomy of over 1,000 segments.
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Below you can find 9 Top-Level Audience Categories and the ~1,000 specific audience segments.
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While there is no max number of audience segments, we recommend to limit your campaign to 6 or less audience segments to maximize the efficiency of the audience scoring algorithm.
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Automotive DealershipsColleges & UniversitiesDemographicsEntertainmentFinancial ServicesFood & BeverageMiscellaneousRetailTravel
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Consumer Profiles by CategoryConsumer Profiles by CategoryAgeConsumer Profiles by CategoryConsumer Profiles by CategoryConsumer Profiles by Category
EV Charging Stations Visitors
Consumer Profiles by CategoryConsumer Profiles by Category
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Automotive Dealership VisitorsCollege/University Residents & VisitorsAge 18-20Aquarium VisitorsBanks (All)Breakfast ConsumersTesla SuperchargersAuto Parts Store ShoppersBusiness Travelers
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Domestic Auto Dealership VisitorsColleges & Universities AudiencesAge 18-24Athletic Recreation ParticipantsBank VisitorsBuffet ConsumersReal Estate Office VisitorsAuto Service Center VisitorsCommercial Airport Visitors
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Domestic Big 3 Auto Dealership VisitorsArizona State UniversityAge 21-24Bar GoersBank Of AmericaCasual Restaurant (Dinner) VisitorsCentury 21Big Box Store ShoppersCost Conscious Hotel Guests
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Domestic Luxury Auto Dealership VisitorsBoston UniversityAge 25-34Beach GoersBranch Banking Trust CompanyCasual Restaurant VisitorsColdwell BankerCellular Phone Store VisitorsHotel Guests
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Domestic Non-Luxury Auto Dealership VisitorsBrigham YoungAge 35-44Casino VisitorsCapital OneCasual Restaurants (Breakfast)RemaxClothing Store ShoppersLarge Hub Airport Visitors
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Foreign Asian Auto Dealership VisitorsCalifornia State University FullertonAge 45-54Climbing Gym VisitorsChaseCasual Restaurants (Lunch)Storage VisitorsConvenience Store ShoppersLuxury Hotel Guests
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Foreign Auto Dealership VisitorsCalifornia State University Long BeachAge 55-64Concert Venue VisitorsCitibankCoffee Shop VisitorsExtra SpaceDepartment Store ShoppersPremium Hotel Guests
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Foreign European Auto Dealership VisitorsCalifornia State University North RidgeAge 65+Cultural Venue VisitorsFifth Third BankDinner ConsumersPublic StorageDiscount Store ShoppersTourist Destination Visitors
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Foreign Luxury Auto Dealership VisitorsDePaul UniversityChild In HomeDog Park VisitorsHSBCFast Casual RestaurantsUhaulElectronics Store ShoppersAirline Terminal Visitors
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Foreign Non-Luxury Auto Dealership VisitorsFlorida International UniversityChild In Home (Any)Entertainment Venue VisitorsKey BankLunch ConsumersFurniture Store ShoppersAlaska
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Luxury Auto Dealership VisitorsFlorida State UniversityCollegeGolf Course VisitorsPNCBuffet VisitorsGas Station VisitorsAllegiant
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Non-Luxury Auto Dealership VisitorsIndiana UniversityElementary SchoolGym GoersRegions BankGolden CorralGeneral Store ShoppersAmerican
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Truck Auto Dealership VisitorsIowa State UniversityHigh SchoolHorse Racing Track VisitorsSuntrustHometown BuffetGolf Store ShoppersDelta
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Domestic Dealerships VisitorsMichigan State UniversityMiddle SchoolMLB Stadium VisitorsTDBankOld Country BuffetGrocery Store ShoppersFrontier
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BuickNew York UniversityToddlersMovie Theater CustomersUS BankRyansHardware Store ShoppersHawaiian
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CadillacNorth Carolina StateDwellingMovie Theater Weekday Matinee CustomersWells FargoCasual RestaurantsHome Goods Store ShoppersJet Blue
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ChevroletNortheastern UniversityMulti UnitMovie Theater Weekend Matinee CustomersOther Financial Location VisitorsApplebeesLiquor Store ShoppersSouthwest
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ChryslerOhio StateSingle UnitMuseum VisitorsAdvance AmericaBeef O BradysLuxury Store ShoppersSpirit
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DodgePenn StateEducationNascar Track VisitorsAmscotBig BoyMall VisitorsUnited
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FordPurdue UniversityAssociates DegreeNational Park VisitorsCheck Into CashBob EvansOffice Supply Store ShoppersVirgin
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GMCRutgers UniversityBachelors DegreeNature and OutdoorsCheck NGoBonefish GrillOutlet Mall ShoppersVirgin America
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JeepTexas AM UniversityGraduate DegreeNBA Arena VisitorsPNCLS LoansBuffalo Wild WingsPet Store ShoppersWestjet
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LincolnTexas State UniversityHigh School DegreeNFL Stadium VisitorsSpeedy CashCalifornia Pizza KitchenPharmacy VisitorsAirport Visitors
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RAMUC BerkeleyGenderNHL Arena VisitorsTitle MaxCarrabbas Italian GrillShoe Store ShoppersATL
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TeslaUC DavisFemaleNightlife ParticipantsWorld FinanceCheesecake FactoryShoppers Running ErrandsBOS
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Foreign Dealerships VisitorsUC IrvineMaleOutdoorsy EnthusiastsChilisSporting Goods Store ShoppersBWI
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AcuraUCLAHousehold SizeParks and Gardens VisitorsChuck E CheeseToy Store ShoppersCLT
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AudiUNC Chapel Hill1 Person HouseholdProfessional Sports Venue VisitorsCicis PizzaApparel & Accessories VisitorsCommercial
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BMWUniversity of Alabama2 Person HouseholdRacetrack VisitorsCracker BarrelBurlington Coat FactoryDCA
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FerrariUniversity of Arizona3-4 Person HouseholdSki Area VisitorsDaveand BustersCartersDEN
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FiatUniversity of Central Florida5-7 Person HouseholdTennis Facility VisitorsDennysDavids BridalDFW
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HondaUniversity of Cincinnati8+ Person HouseholdTheme Park VisitorsFriendlysDesigner Shoe WarehouseDTW
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HyundaiUniversity of FloridaHousehold TypeWater Park VisitorsFuddruckersDressbarnEWR
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InfinitiUniversity of IllinoisNuclear FamilyZoo VisitorsHootersDuluth TradingFLL
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JaguarUniversity of MarylandSingle ParentAthletic RecreationHuddle HouseFamous FootwearHNL
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KiaUniversity of MichiganSpousesAMF BowlingIHOPGymboreeIAD
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LamborghiniUniversity of MinnesotaYoung ProfessionalCasinosJoes Crab ShackJ CrewIAH
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Land RoverUniversity of MissouriYoung RoommatesBoyd Gaming CorpLittle CaesarsJaredJFK
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LexusUniversity of WashingtonIncomeCaesars EntertainmentLone Star SteakhouseJos. A. BankLAS
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MaseratiUniversity of Wisconsin$0-$25KChurchill Downs IncLonghorn SteakhouseKit And AceLAX
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MazdaUSC$25K-$50KEldorado ResortsO charleysLens CraftersLGA
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MercedesUT Austin$50K-$75KEmpire ResortsOlive GardenMens WearhouseMCO
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Mini$75K-$100KFull House ResortsOn the Border Mexican GrillOld NavyMDW
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Mitsubishi$100K-$200KGolden EntertainmentOutback SteakhousePandora JewelerMIA
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Nissan$200K+Las Vegas SandsPerkins RestaurantPatagoniaMSP
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PorscheLanguageMGM ResortsPF ChangsPayless Shoe SourceORD
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SubaruSpanishMonarch Casino and ResortsPizza Hut Dining RoomShoe CarnivalPDX
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ToyotaSpanish BilingualPenn National GamingQuaker Steak and LubeThe Childrens PlacePHL
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VolkswagenMarital StatusPinnacle EntertainmentRed LobsterThe GapPHX
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VolvoSingleRed Rock Resorts IncRed RobinUrban OutfittersSAN
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Motorcycle Dealership VisitorsOccupationTropicana EntertainmentRomanos Macaroni GrillArts & Crafts VisitorsSEA
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Harley DavidsonBlue CollarWynn ResortsRuby TuesdayHobby LobbySFO
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Indian MotorcyclesBusiness FinanceCollege Sports VenuesSteak n ShakeJoAnn FabricsSLC
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Other Vehicle Location VisitorsEducationBasketball ArenasTexas RoadhouseMichaelsTPA
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CarMaxExecutiveFootball StadiumsTGI FridaysAuto Parts Store VisitorsCar Rental Visitors
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Full Time StudentGymsUno Chicago GrillAdvance Auto PartsAvis
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Homemaker24 Hour FitnessWaffle HouseAutozoneBudget
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InsuranceAnytime FitnessCoffeeBelle TireBudget Truck
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LegalEquinoxDunkin DonutsCar ToysEnterprise
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MedicalFitness 19PeetsCarquestPenske Truck
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Middle ManagementLA FitnessStarbucksDiscount Tire StoresUhaul Truck
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New JobLifetime FitnessTim HortonsFirestoneHotels Visitors
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Professional TechPlanet FitnessFast Casual RestaurantsGoodyearAloft
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Public Sector / MilitarySnap FitnessBaja FreshJiffy LubeAndaz
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Real EstateTown SportsBoston MarketMidasAscend
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RetiredUFC GymChipotleNAPA Auto PartsAutograph Collection Hotels
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SalesWorld GymCulversOreilly Auto PartsBaymont Innand Suites
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Small Business OwnerMovie TheatersEriks DeliPep BoysBest Western
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White CollarAMC TheatersFirehouse SubsValvolineBest Western Plus
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OtherCarmike CinemaJasons DeliBeauty Supply VisitorsBest Western Premier
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Chief Household OfficerCinemark TheatersJimmy JohnsSephoraCambria
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Frequent MoverIndependent Movie TheatersMoes Southwest GrillUlta BeautyCandlewood Suites
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HomeownerRegal CinemaNoodles and CompanyBig Box Store VisitorsClarion
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Moved Last YearTheme ParksPanda ExpressBig LotsComfort Inn
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Recent MoverDisneylandPanera BreadBJs WholesaleComfort Suites
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RenterDisneylandPei Wei Asian DinerCostcoCountry Innand Suites
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Property TypesDisneyworldPiadaKmartCourtyardby Marriott
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Apartment CondoDisneyworldPotbellyKmart (Recently Closed)Crossland Economy Studios
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Mobile HomeSeaworld EntertainmentQdobaMeijerCrowne Plaza
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RaceSix FlagsShake ShackSams ClubCurio
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African AmericanUniversalSmashburgerTargetDays Inn
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AsianWingstopWalmartDouble Treeby Hilton
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CaucasianZaxbysCable TV Store VisitorsEcono Lodge
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HispanicZoes KitchenXfinityElement
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Quick Serve Restaurants (QSR)Cellphone Store VisitorsEmbassy Suites Hotels
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A&WAT&TEven Hotels
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ArbysBoost MobileFairfield Innand Suites
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Baskin RobbinsCricket WirelessFour Pointsby Sheraton