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1 | Date | RC# | Count | Type | MLA | Currency | Reliability | Authority | Purpose | |||||||||||||||||
2 | 8/28/2015 | 1 | 1 | ARTL (Article) | Dan, Avi. "11 Marketing Trends To Watch For In 2015." Forbes. Forbes Magazine, 9 Nov. 2014. Web. 27 Aug. 2015. | Information was last updated in Nov. 9 2014 | Tells of the Upcoming changed in marketing in 2015 | The author is a well known marketer, Consultant, and writer who post many different articles on a business site called Forbes | The articles is for upcoming marketers or current marketers that are wondering about the changes to marketing in the future. He tells of all the Trends that are upcoming because marketing is always the same but the way you do it changes over years. | |||||||||||||||||
3 | 8/28/2015 | 1 | 2 | ARTL (Article) | Gibson, Jon. "Ten Essential Marketing Tips for Everyone." Marketing Tips. N.p., n.d. Web. 27 Aug. 2015. | Information was last updated January 2015 | Gives tips inorder to become more effecient in the marketing field | Marketing professional writing out articles online about marketing | The articles purpose is to improve a current marketers skills on each important individual aspect of being succesful in marketing | |||||||||||||||||
4 | 8/28/2015 | 1 | 3 | ARTL (Article) | Patel, Sujan. "9 Actionable Content Marketing Tips From Top Industry Experts." Forbes. Forbes Magazine, 18 Feb. 2015. Web. 27 Aug. 2015. | Information last updated Feb. 2015 | This article gives tips for people that are becoming succesful in the marketing fields and it tells way to improve to make it to the top marketing tier | tttttttttttttttt6tt | His audience is directed towards people already in the marketing field and gives them ways to improve further to make it to the top tier of marketers | |||||||||||||||||
5 | 8/24/2015 | 2 | 4 | ARTL (Article) | Lau, Edmond. "Why and Where Is Teamwork Important." Forbes. Forbes Magazine, 23 Jan. 2013. Web. 04 Sept. 2015. | Information last updated Jan. 23, 2013. | This article stressed the importance in teamwork in any workforce. He list quite a few benefits of good teamwork compared to working alone and its effects | Quora Engineerer whos had most of his teamwork in software engineering but the lesson learned are not taken away. He also read several sources like books or articles that talked about teamwork. | The purpose of the article is to promote teamworking in any project because overall it is better then shoving one workload on one person. | |||||||||||||||||
6 | 8/24/2015 | 2 | 5 | ARTL (Article) | Hubbard, Dave. "Marketing and Sales: Alignment, Integration or Collaboration." Business 2 Community. N.p., 26 Jan. 2015. Web. 04 Sept. 2015. | Information last updated Jan. 26, 2015 | This article tells of how similiar sales and marketing have become and wether or not they should be combined | David Hubbard is the CEO of Marketing Outfield, a proven business leader, and a pragmatic revenue acceleration consultant. | The articles purpose is to find a effecient way to collaborate sale and marketing in order to keep up with current technology. | |||||||||||||||||
7 | 8/24/2015 | 2 | 6 | ARTL (Article) | Heaton, James. "The Difference Between Sales and Marketing." Tronvig Group. N.p., 16 Apr. 2014. Web. 04 Sept. 2015. | Information last updated April. 16, 2014 | This article gives a lot of information and easy information to understand the difference between marketing and sales. | James Heaton is part of a Marketing group called "Tronvig" that have a lot of powerpoints and articles explaining things that dont seem important but rather are really important | The articles purpose was to establish a difference between sales and marketing because people get them confused considering how hand in hand they work together. | |||||||||||||||||
8 | 9/11/2015 | 3 | 7 | ARTL (Article) | NG, Florence. "Communication Skills in the Workplace: How To Get Your Point Across At Work." Udemy Blog. N.p., 30 May 2014. Web. 11 Sept. 2015. | Last updated May 30 2014 | It is important to have communication skills generally in life but this stresses improving in the workplace | Florence is a blogger who has a lot of articles on qualities required in life as well as in the workplace | The articles purpose is to improve the way people communicate with eachother by talking, listening, being patient and other characteristics to make everything more effecient. | |||||||||||||||||
9 | 9/11/2015 | 3 | 8 | ARTL (Article) | Gunelius, Susan. "10 Laws of Social Media Marketing." Entrepreneur. N.p., 16 Feb. 2011. Web. 11 Sept. 2015. | Last updated January 20, 2014 | The articles shows how social media ties in with marketing and there are 10 laws or rules of using it effectively | Ceo of marketing communications company. She has also published several books. | The purpose is to give guidelines on how to use social media, and they are true for it being published in 2011, showing that these have shaped the way of marketing with social media | |||||||||||||||||
10 | 9/11/2015 | 3 | 9 | ARTL (Article) | Llopis, Glen. "5 Steps To Capturing The Hispanic Market -- The Last True Growth Opportunity." Forbes. Forbes Magazine, 3 Sept. 2013. Web. 11 Sept. 2015. | Last updated Sept. 3, 2013 | This shows where the marketing audience is going and where a lot of companies are attempting to go for but can't appeal to. This articles tells way to gain entrance into the hispanic market which in return will expand growth in the company. | Former C-suite corporate executive and entrepreneur of several successful companies. Also has published several books. | The purpose is to stress that the hispanic population has the highest growth rate therefore making it the audience to target. A lot of companies have tried markting towards the latino population but fail ultimately. The purpose of this article is to tell why those companies have failed and ways to redirect failure into sucess by changing the way they do things. | |||||||||||||||||
11 | 9/18/2015 | 4 | 10 | ArtL (Article) | Karczewski, Ted. "The Rise of Influencer Marketing: Defining Goals and Vision." The Content Standard by Skyword The Rise of Influencer Marketing Defining Goals and Vision Comments. N.p., 14 Apr. 2014. Web. 19 Sept. 2015. | Last updated April 14, 2014 | This gives marketing perspective from the influencer side. The influencer is someone who has a large following on social media, so someone who has over 100k followers can reach out to a fairly large audience. There is the agency side,client side, and the influencer side, so this research is helping me narrow down. | Content Marketing Manager at Skyword and the Managing Editor of the Content Standard (TCS) | The purpose is to who the rise of use of influencer marketing. In all nike commercials they have a succesful athlete promote their product. People who envy those athletes then will usually like the product, so this articles tells of the success thats been produced from influencer marketing. More and more companies have been using this because of the accomplishment | |||||||||||||||||
12 | 9/18/2015 | 4 | 11 | ArtL (Article) | Benna, Steven. "Harvard Says These 8 Leadership Traits Are Critical for Success." Business Insider. Business Insider, Inc, 26 Aug. 2015. Web. 19 Sept. 2015. | Last updated Aug 26, 2015 | This gives essential leadership qualities to being a leader. I value this as well because eventually I want to be the boss or manager of a company or be towards the top of the promotion ladder | Steven writes for the strategy vertical at Business Insider. He graduated from the University of Missouri in May 2015 with a major in business journalism and a minor in business. | The purpose is to give the traits that successful business leaders have had. Therefore they are listes at traits you should have inorder to make it big. If not leadership qualities are still of value to stand out | |||||||||||||||||
13 | 9/182015 | 4 | 12 | ArtL (Article) | Boyd, Carla. "Pros and Cons of Working Agency vs Client-side." Pros and Cons of Working Agency vs Client-side. N.p., n.d. Web. 19 Sept. 2015. | Last updated april 29 2015 | This tells the difference between the agency and client side or marketing. Both reach out to a audience, as well as influencer marketing does but all have different tasks. | Carla produces information on the difference between the agency side and the client side because she has experience both sides. | The purpose is to inform the different aspects of both sides. I found this information to be very useful because I didn't really know the big difference between the two. This articles tells about the working hours, projects, salary, responsibilities, etc. | |||||||||||||||||
14 | 9/25/2015 | 5 | 13 | ArtL (Article) | Tilus, Grant. "Why a Marketing Degree Is Good for Career Growth Potential." Why a Marketing Degree Is Good for Career Growth Potential. N.p., n.d. Web. 25 Sept. 2015. | Last updated July 17th 2015 | Tells of why a marketing degree has potential to help you grow career wise | Grant works for College education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students. | The purpose is to inspire and motivate people to get a marketing degree because its good for career growth. | |||||||||||||||||
15 | 9/25/2015 | 5 | 14 | ArtL (Article) | "Career Ideas for Marketing Majors." One Day One Job. N.p., 24 July 2013. Web. 25 Sept. 2015. | Last updated July 24th 2013 | Tells of different career pathways you can make by having a marketing degree | A website that pathway information for a lot of different career choices | The purpose is to inform people who are looking into a marketing career but don't know what they can do with a degree in it. | |||||||||||||||||
16 | 9/25/2015 | 5 | 15 | ArtL (Article) | "7 Marketing Skills You Need to Get a Promotion." 7 Marketing Skills You Need to Get a Promotion. N.p., 30 May 2014. Web. 25 Sept. 2015. | Last updated May 30 2014 | Gives detail on how to get promoted and the traits that are vital | Diana Urban is the author of the U Stand Out marketing ebooks, including The 20 Day Twitter Fix, as well as the novel STEALING PARIS. | The purpose is to inform people who are aiming for a promotion and the steps one must take. | |||||||||||||||||
17 | 10/15/2015 | 6 | 16 | Book | Roam, Dan. The Back of the Napkin Solving Problems and Selling Ideas with Pictures. London, UK: Marshall Cavendish Business, 2012. Print. | Last updated 2012 | Gives a lot of description on viewing things from a visual way and presenting a visual way | Dan Roam is an author of a international bestseller novel that proves simple drawing on a humble napkin can be more powerful than the slickest power point presentation | The purpose is to persuade people to use visuals to present and map out their ideas. Roam belives that everyone is born with a talent for visual thinking even those who swear they can't draw. Drawing can improve your insights tremendously. | |||||||||||||||||
18 | 10/15/2015 | 6 | 17 | Book | Roam, Dan. The Back of the Napkin Solving Problems and Selling Ideas with Pictures. London, UK: Marshall Cavendish Business, 2012. Print. | Last updated 2012 | Gives a lot of description on viewing things from a visual way and presenting a visual way | Dan Roam is an author of a international bestseller novel that proves simple drawing on a humble napkin can be more powerful than the slickest power point presentation | The purpose is to persuade people to use visuals to present and map out their ideas. Roam belives that everyone is born with a talent for visual thinking even those who swear they can't draw. Drawing can improve your insights tremendously. | |||||||||||||||||
19 | 10/15/2015 | 6 | 18 | Book | Roam, Dan. The Back of the Napkin Solving Problems and Selling Ideas with Pictures. London, UK: Marshall Cavendish Business, 2012. Print. | Last updated 2012 | Gives a lot of description on viewing things from a visual way and presenting a visual way | Dan Roam is an author of a international bestseller novel that proves simple drawing on a humble napkin can be more powerful than the slickest power point presentation | The purpose is to persuade people to use visuals to present and map out their ideas. Roam belives that everyone is born with a talent for visual thinking even those who swear they can't draw. Drawing can improve your insights tremendously. | |||||||||||||||||
20 | 12/10/2015 | 7 | 19 | ArtL (Article) | Steve Olenski. "Using Traditional Marketing Tactics On Social Media."Forbes. Forbes Magazine, 9 Dec. 2015. Web. 11 Dec. 2015. | Last updated Dec 9 2015 | Shows how to intergrate traditonal marketing techniques into the future or marketing which is online | Steve writes about advertising, marketing, media and all other subgroups | The purpose is to inform people how they can still implement old traditional marketing plans currently on social media | |||||||||||||||||
21 | 12/10/2015 | 7 | 20 | ArtL (Article) | David Ehrenburg. "13 Effective Traditional Marketing Strategies." Early Growth Financial Services. N.p., 13 Dec. 2012. Web. 11 Dec. 2015. | Last updated 2012 | Shows Effective strategies of traditional marketing used | Ceo of Early Growth Financial Services | Purpose is to list ideas of effective marketing ideas that are traditional instead of being in a form of social media | |||||||||||||||||
22 | 12/10/2015 | 7 | 21 | ArtL (Article) | "Pros & Cons of Traditional vs. Social Media Marketing." Kreacio Media. N.p., 13 July 2014. Web. 10 Dec. 2015. | Last updated 2014 | Media site comparing using media with traditional ideas | Marketing professional group | The purpose is to list pros and cons of marketing through media now, and the pros and cons of doing it the old fashioned way | |||||||||||||||||
23 | 12/10/2015 | 8 | 22-24 | Book | Collins, Jim C. Good to Great: Why Some Companies Make the Leap--and Others Don't. New York, NY: HarperBusiness, 2001. Print. | Last updated 2001 | #1 Bestseller and over 2 million copies sold. Compares businesses and sites examples | Author and analyzer/researcher into companies | The Purpose is to explain why some companies are just good while others are great. And what the great companies did to distinguish themselves as great companies. | |||||||||||||||||
24 | 9 | 25 | ArtL (Article) | Neitlich, Andrew. "How to Market Your Business on a Shoestring." RSS. N.p., 06 July 2011. Web. 15 Jan. 2016. | Last updated 2011 | Shows how much you can do without spending the big bucks | Author and marketing strategies for businesses | The purpose is to show how you can budget your business at a lowcost (shoestring) | ||||||||||||||||||
25 | 9 | 26 | ArtL (Article) | "Session 13: Opening and Marketing." Opening & Marketing a Business, Small Business Marketing. N.p., 12 Mar. 2013. Web. 15 Jan. 2016. | Last updated 2013 | Has own business and has been writing since she started her business | A small business owner and writer | The purpose is to give beginners a outline of what they should do to open and market their own business | ||||||||||||||||||
26 | 9 | 27 | ArtL (Article) | Rampton, John. Forbes. Forbes Magazine, 4 Jan. 2016. Web. 15 Jan. 2016. | Last updated 2016 | Forbes writer who's an entrepreneur | Entrepreneur helping startups figure out what's happening with Google | Purpose is to give strategies that will differentiate you from other SEO's | ||||||||||||||||||
27 | 10 | 28-30 | ArtL (Article) | "Marketing | The U.S. Small Business Administration | SBA.gov." Marketing | The U.S. Small Business Administration | SBA.gov. SBA, 4 May 2015. Web. 15 Jan. 2016. | Last updated 2015 | U.S Business Administration | The U.S Small Business Administration's website to give a ton of information | A business site that's purpose is to provide information for people attempting to start their own business | ||||||||||||||||||
28 | 11 | 31-33 | Book | Eker, T. Harv. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth. New York: HarperCollins, 2005. Print. | Last updated 2005 | Can predict financial future based upon thinking of individual | Has his own business and travels around doing seminars correcting people on why they're financialy struggling | The purpose is most likely to sell his book of course but it's also to get people to change their thinking. According to his book people who think rich are the people who get or are rich. | ||||||||||||||||||
29 | 12 | 34 | ArtL (Article) | Tkaczyk, Christopher. "10 Great Workplaces in Advertising and Marketing."Fortune 10 Great Workplaces in Advertising and Marketing Comments. N.p., 19 May 2015. Web. 19 Jan. 2016. | Last updated 2015 | |||||||||||||||||||||
30 | 12 | 35 | ArtL (Article) | Kolowich, Lindsay. "The 12 Best Cities in the World to Start Your Career."The 12 Best Cities in the World to Start Your Career. N.p., 5 Oct. 2015. Web. 19 Jan. 2016. | Last updated 2015 | |||||||||||||||||||||
31 | 12 | 36 | ArtL (Article) | Dill, Kathryn. "The Top Cities For Marketing Jobs Right Now." Forbes. Forbes Magazine, 15 July 2015. Web. 19 Jan. 2016. | Last updated 2015 | |||||||||||||||||||||
32 | 13 | 37-39 | Book | Sheehan, Brian. Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace. N.p.: n.p., n.d. Print. | Last updated 2013 | Business's should not serve one purpose but also to improve the lives of every individual. | Kevin Roberts is the CEO of Saatchi & Saatchi and his stamp on marketing is creating "lovemarks" and Brian Sheehan wrote this book inspired by Roberts. Roberts read and signed that this book is his idealology. | "To provode tangible proof that when brands engage consumers' deepest emotions-instead of just appealing to their intellects, or even their basest instincts- they win in the marketplace. Thse brands win because their customers dont just respect hem: they love them." | ||||||||||||||||||
33 | 14 | 40 | ArtL (Article) | "Brand Build 101: How To Build A Brand Persona." A Better Lemonade Stand. N.p., 05 Dec. 2013. Web. 11 Feb. 2016. | Last updated 2013 | You need to not only go by the looks of your brand but also the personality you put off | Richars Lazzeria has worked with many professional marketers stratagiest and worked on brand persona teams | |||||||||||||||||||
34 | 14 | 41 | artL (Article) | "Session 2: The Business Plan." How to Write a Business Plan. N.p., n.d. Web. 11 Feb. 2016. | Last updated 2011 | You need to have clear plan layed out to make transitions smoother | Advice was given by several business and ex business advisors that promote having a plan | To promote giving a business plan. It will help you when you come to making decisons, plus you can always look back on it, | ||||||||||||||||||
35 | 14 | 42 | artL (Article) | Spaeder, Karen E. "10 Ways to Grow Your Business." Entrepreneur. N.p., 10 May 2004. Web. 11 Feb. 2016. | ||||||||||||||||||||||
36 | 15 | 43 | artL (Article) | Roberts, Kevin. "Why Modern Brand Strategy Is about Being a Lovemark – CMO.com - SaatchiKevin." SaatchiKevin. Saatchi&Saatchi, 23 Sept. 2015. Web. 26 Feb. 2016. | Last updated 2015 | Need to be able to gain popularity for your company and then be able to keep it | Saatchi&Saatchi was the #1 marketing firm in the world back in the 90s and is still a respectable firm that is number #15 now. | To make your business a lovemark rather than just a brand. This means your customers love your brand and can't livewithout it. | ||||||||||||||||||
37 | 15 | 44 | artL (Article) | Winfrey, Graham. "The Best Industries for Starting a Business in 2015."Inc.com. Inc., 04 Feb. 2015. Web. 26 Feb. 2016. | Last updated 2015 | Need to know what industries are untapped/Fresh | Graham Winfrey is a staff writer for Inc.com. He previously covered alternative investments at Private Equity International magazine, prior to which he worked at Business Insider and MSNBC.com | To tell the big markets that are going to be popular to go into currently and the future | ||||||||||||||||||
38 | 15 | 45 | artL (Article) | Hoddinot, Aaron. "The 5 Worst Industries for Entrepreneurs to Enter." The 5 Worst Industries for Entrepreneurs to Enter. Capitalist Creations, 28 July 2014. Web. 26 Feb. 2016. | Last updated 2014 | Need to know what businesses are set for fail from the start | He is the founder of an influential online media and PR company. From oil wildcatters to mining prospectors, tech gurus to medical doctors, and even celebrities, Aaron has helped market and expand brand awareness for a diverse range of publicly traded companies ran by entrepreneurs from all walks of life. - See more at: http://capitalistcreations.com/author/admin/#sthash.1FgxwRYS.dpuf | To stray people away from businesses that aren't good to go into | ||||||||||||||||||
39 | 16 | 46-48 | Book | Eker, T. Harv. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth. New York: HarperCollins, 2005. Print. | Last updated 2005 | Have the mindset of getting rich inorder to get rich | T. Harv Eker is an author, businessman and motivational speaker known for his theories on wealth and motivation. He is the author of the book Secrets of the Millionaire Mind published by HarperCollins. | Most likely to sell his book and his presentations but also to prove people it's the way they think that gets them rich | ||||||||||||||||||
40 | 17 | 49 | artL (Article) | Zwilling, Martin. "Learn Strategies for Tapping into Foreign Markets."Business Insider. Business Insider, Inc, 12 Feb. 2011. Web. 26 Feb. 2016. | Last updated 2011 | Learn how to expand your company into foreign markets | Martin "Marty" C. Zwilling is an American business executive, entrepreneur, and author | To show the benefits of tapping into a foreign market and that it's easier than people think | ||||||||||||||||||
41 | 17 | 50 | artL (Article) | Khwaja, Ameen. "How to Take Your Company Global." How to Take Your Company Global. Entrepreneur, 04 Dec. 2005. Web. 26 Feb. 2016. | Last updated 2005 | Learn how to make your company a global liking rather than just the U.S. | A digital entrepreneur with over 12 years of award-winning work in the fields of e-commerce, Digital Marketing, Social Media Marketing and Search Engine Marketing, Ameen Khwaja is the CEO and Managing Director of LatestOne. | The benefits of making a global company can be beneficial but for small businesses the U.S. can be a big enough market | ||||||||||||||||||
42 | 17 | 51 | artL (Article) | "Best Countries for Business." Forbes. Forbes, 13 May 2015. Web. 25 Feb. 2016. | Last updated 2015 | A list to show the best countries for business | Forbes just has a list of top business countries | To show a list of countries best for business based on GPD growth, GPD per Capita, Trade Balance, and Population | ||||||||||||||||||
43 | 52 | artL (Article) | Lau, Edmond. "Why and Where Is Teamwork Important." Forbes. Forbes Magazine, 23 Jan. 2013. Web. 04 Sept. 2015. | Last updated 2013 | Teamwork is essential for marketing | Entrepreneur and marketing major, author of several books | To show the basics steps of creating a succesful campaign | |||||||||||||||||||
44 | 53 | artL (Article) | Career Ideas for Marketing Majors." One Day One Job. N.p., 24 July 2013. Web. 25 Sept. 2015. | Last updated 2013 | To explore your paths you can take | One day job is just a website that organizes your options | To expand your mind of what you can do with a marketing degree | |||||||||||||||||||
45 | 54 | artL (Article) | Tkaczyk, Christopher. "10 Great Workplaces in Advertising and Marketing."Fortune 10 Great Workplaces in Advertising and Marketing Comments. N.p., 19 May 2015. Web. 19 Jan. 2016. | Last updated 2015 | To see what places are best to work for | Christopher Tkaczyk is a senior editor at Fortune Magazine. | Tells top companies to work for and what they excel in exactly. Goes over all the big companies like Apple, Nike, and Walt Disney | |||||||||||||||||||
46 | 55-56 | Video | Dinsmore, Scott. "How to Find Work You Love." Scott Dinsmore: How to Find Work You Love. Ted, 12 Oct. 2012. Web. 04 Mar. 2016. | Last updated 2012 | Exploring yourself to see what suits you the best | Scott Dinsmore founded Live Your Legend, a career and connection platform to inspire people to find their passion. | Wants people to work for something they love because he quit a job that he hated and wants no one to slave themselves | |||||||||||||||||||
47 | 57 | Video | "The Single Biggest Reason Why Startups Succeed." Bill Gross: Reason Why Startups Succeed. Ted, 5 Mar. 2015. Web. 04 Mar. 2016. | Last updated 2015 | To give the main reason business who start succeed | Bill Gross founded Idealab, an incubator of new inventions, ideas and businesses | Wants people to start up their businesses correctly and shows why some companies succeed so easily | |||||||||||||||||||
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