Website copy review checklist
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Clarity - Does each page have a headline/value prop? Is the page jargon filled? Is it clear where you've landed?Motivations - Are you addressing your customer's why? Are the key benefits laid out?Hesitations/Concerns - Does the page give your customers enough information to make a decision to move forward? Are you telling your customers where you're taking them, i.e. after they click a button?Distractions - Are there flashing or moving elements on the page? Does every piece of copy or element on the page have a purpose?
2
Home Page
3
Main Services Page
4
About Page
5
6
In each block, create a punch list of items that need to be addressed based on the 4 main categories for each of the pages you review. Think about things like formatting, how dense your copy is on the page, and font size too. Anything that makes your copy more difficult to read or understand will effect how easy it is for visitors to use your site.
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu