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Problems / Pain PointsWhy?PersonaGoals / Wants
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Joint PainWeight Loss SurgeryGemma, 38 year old female based in New Jersey. She's 3 months post-op and is happy about her results, but is struggling with joint pains after loosing a lot of weight. Her doctor recommended her to start exercising in a few months, but she has strong joint pain and feels she will be unable to exercise at all.Wants to get rid of joint pain because this is making it hard for her to exercise and get into a healthy and active lifestyle post-op. She feels anxious about not being able to exercise because she's afraid of putting the weight back on and throwing all her sacrifice of going through surgery to waste.
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Thinning HairWeight Loss SurgeryStella, 31 year old female based in New York. She's an accountant and is 2 months post-op. She's been noticing bald patches in her head, and gets very anxious when she sees hair lying around in her floor.After surgery, her hair has been consistently falling off leading to bald spots in her head. She's already feeling stressed out from her post-op struggles (stomach cramps, hunger, physical pain) and her bald spots are making her feel more self-conscious and uneasy around other people, worried about her looks. She wants to resume her normal life and feel happy in her own skin.
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Loose skin and rashesWeight Loss SurgeryBette, 42 year old female based from Huntsville, Alabama. She's 9 months post-op and has lost a lot of weight since then. However, she was left with a lot of loose skin which is causing rashes from the friction.Her loose skin is causing skin rashes and some adverse reactions, while leaving some marks on her skin. She wants to feel more comfortable without the itch from the rashes.
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AcneHormonal ImbalancesJoanna, 26 year old from San Francisco. She's an account manager at a marketing firm and feels very self-conscious about her acne, which has impacted her social and professional life. She has dealt with acne since she was 11 and, after a few years with relatively no breakouts, stress in her work caused her acne to breakout again.Wants to feel confident in her own skin and her looks, and get back to eating some of the things she loved. She's very careful about her diet since her breakouts can be triggered very easily, and is looking for a solution that helps her find some balance in her life.
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