Helio | Getup Action Map

	A	B	D	E	F	H	I	J	L	M	N	P	Q	R	T	U	V	X	Y	Z	AB	AC	AD
1	Getup Action Map
2	Communicating vision starts by finding common ground.

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4		Job to be done	Buying a new suit			Replacing items in your wardrobe			Renting an outfit			Going to a formal event			Getting style advice			Have a job interview			Going to a themed event
5		Observations	49% of formal online shoppers would go to the nearest formal clothing store in order to buy a new suit. Going to their nearest formal clothing store is the most likely action for an online shopper to take because of it's convenience and their familiarity with that store. The second most likely action would be to a high quality formal clothing store in order to ensure that they are buying the best outfit possible.			46% of formal online shoppers would first go to their nearest clothing store if they needed to replace an item in their wardrobe. When they need to fill in a gap in their closet, online shoppers are most likely to go to their nearest clothing store because of the proximity and convenience. The next most likely action for an online shopper to take would be to purchase the replacement item online, also because of its convenience and the shoppers access to a variety of items.			53% of formal online shoppers would first go to their nearest formal clothing store in order to rent an outfit. The primary action a formal shopper would take when they've decided to rent an outfit is to go to their nearest formal clothing store. This is due to its convenience and the shopper's familiarity with that store. The secondary action an online shopper would take is to go to a high quality formal clothing store in order to rent an outfit. When renting, online shoppers want the highest quality possible so that they can enjoy the suit while they have it.			42% of formal online shoppers would most likely wear an old suit if they need an outfit for a formal event. The most likely action an online shopper would take when they need an outfit for a formal event is to wear a suit they already have so that they do not need to go hunting for a new outfit. The secondary action an online shopper would take would be to buy a whole new suit. Going to a formal event gives shoppers a chance to branch out and try something new, or treat themselves to a new outfit.			38% of formal online shoppers would start by asking their significant other in order to get style advice. The most likely step an online shopper would take in order to get style advice would be to ask their significant other because they have the most intimated knowledge of what looks good on him. The second most likely action would be to research style trends online since this is a fairly unbiased way to receive style advice and the information is readily available on the internet.			30% of formal online shoppers would wear a formal outfit that they already have when going to a job interview. The first step an online shopper would take when deciding what to wear for a job interview would be to evaluate their own wardrobe to see what possible outfits they could wear. The next most likely paths would be to research interview outfits online because they shopper may not have a strong idea of what is appropriate to wear, or to ask a friend what they might wear or recommend.			36% of formal online shoppers would research outfits online if they were going to a themed event. Online shoppers who are going to a themed event would first research applicable outfits online in order to decide what they should wear. The next most likely step to take would be to ask others who are going to the event in order to gauge how their peers are preparing for the same situation.
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7		Option 1		Go to the nearest clothing store	49%		Go to the nearest clothing store	46%		Go to the nearest clothing store	53%		Wear an old suit	42%		Ask my significant other	38%		Wear an old suit	30%		Research themed outfits online	36%
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9		Option 2		Go to a high quality formal clothing store	33%		Order the item online	37%		Go to a high quality clothing store	27%		Buy a new suit	33%		Research style trends	30%		Look up outfits online	22%		Ask others who are going	32%
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11		Option 3		Buy the suit online	16%		Find a high quality clothing store	17%		Rent the outfit online	17%		Rent a suit	16%		Ask an online expert	15%		Ask a friend	22%		Ask an in-store style expert	11%
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13		Option 4		Buy the suit from a peer	1%		Borrow the item from a peer	0%					Borrow a suit	3%		Ask a friend	11%		Ask a mentor	15%		Ask an online style expert	11%
14		Source	https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40477/variation/47389?i=425&section_id=40477			https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40441/variation/47339?i=426&section_id=40441			https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40442/variation/47340?i=428&section_id=40442			https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40440/variation/47338?i=424&section_id=40440			https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40439/variation/47337?i=420&section_id=40439			https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40479/variation/47391?i=427&section_id=40479			https://my.helio.app/report/01D9ZYZ1NGABGG1ER8R6C28MG4/section/40478/variation/47390?i=429&section_id=40478
15		Recommendations	With convenience and ease of access top of their mind, a push to store feature would allow these users to send the outfit they desire to their nearest formal clothing store.			Nearby grocery stores are key when replacing an item in an online shoppers wardrobe, so they should be encouraged to purchase online and pick up in store for the fastest selection-to-purchase process.			Once again the convenience of visiting a nearby store trumps all, and so the user should easily be able to pick out an outfit online that they can then rent in store.			These shoppers will appreciate suggestions from their wardrobes and past purchases since they will be looking to their own closet first when going to an event.			Account sync will help these spouses collaborate over what outfit the man should wear because no one knows their style better than their significant other.			Those who are most likely to dive into their closet for a job interview outfit would benefit from suggestions from their wardrobe on the app.			These shoppers are not very likely to ask an in-store style expert, so event-themed style advice should be easily accessible along with the calendar invitation on the app.
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