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2 | Specifications | About this solution | ||||||||||||
3 | Group | Format | Design specifications | Video/Audio specifications | Texts specifications | Figma | Photoshop | Description | Old name | Media type | Serving dimensions | Customisation options | ||
4 | High Impact formats | 3D & AR (Extra cost) | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Bring your products to life, allowing users to observe them from all points of view and choose different options. | CID + Exclusive Configuration | Display | RCD (Responsive Creative Design) ⓘ | 360, Try-On, Virtual Room | ||
5 | High Impact formats | Explorable Display | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Invite users to dig deeper through intuitive, hands-on interactions. They’re perfect for revealing product benefits in a more dynamic, user-led experience. | CID + Configuration | Display | RCD (Responsive Creative Design) ⓘ | Before & After, Conversational, Drive-To-Store, Hotspots, Slider | ||
6 | High Impact formats | Flick (Selected markets only) | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Scroll to animate. A frame-by-frame storytelling format where motion follows the user’s rhythm - elevating attention and engagement | CID | Display | RCD (Responsive Creative Design) ⓘ | - | ||
7 | High Impact formats | Gallery Display | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Showcase products, features, or narratives. These formats help users explore content at their own pace while maintaining a strong brand presence. | CID + Configuration | Display | RCD (Responsive Creative Design) ⓘ | Accordion, Cards, Carousel, Cube, Magazine, Panoramic, Roller, Stories, Wheel | ||
8 | High Impact formats | Gamified Display | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Engage users through playful, interactive mechanics. Each game is designed to increase time spent, deepen brand recall, and create a fun, memorable connection. | CID + Configuration | Display | RCD (Responsive Creative Design) ⓘ | Click & Catch, Discovery, Drag & Drop, Jackpot, Matcher, Memorama, Rain & Catch, Scratch | ||
9 | High Impact formats | Interstitial (Germany only) | • Dimensions: 350x750 px • File type: PSD | - | - | Figma | Photoshop | A full-screen ad format designed to capture users’ complete attention by appearing at natural transition points, such as during content loading. This format is only available in Germany for now. | CID | Display | RCD (Responsive Creative Design) ⓘ | - | ||
10 | High Impact formats | Motion Display | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Combining your assets with the most captivating animations, this full-to-bar format generates maximum impact on your audience. | CID | Display | RCD (Responsive Creative Design) ⓘ | - | ||
11 | High Impact formats | Parallax (Selected markets only) | • Dimensions: 587x330 and 350x525 px • File type: PSD | - | - | Figma | Photoshop | A scroll-based effect that creates depth and movement, making your ad more dynamic and engaging. | CID | Display | RCD (Responsive Creative Design) ⓘ | - | ||
12 | High Impact formats | Ribbon Display | • Dimensions: 587x100, and 350x80 px • File type: PSD | - | - | Figma | Photoshop | Maintain ongoing exposure through minimally disruptive, tailored contextual creative. | CED | Display | RCD (Responsive Creative Design) ⓘ | - | ||
13 | High Impact formats | Bespoke Video (Omniscreen Video, Selected markets only) | • Dimensions: 1920x1080 • File type: PSD | • Voiceover: Max. 30" • Music: Max. 120” • File type: VAV | - | - | Photoshop | Leveraging existing imagery assets with the addition of eye-catching animations, this format generates maximum impact on your audience. | CID | Video | 1920x1080 px | - | ||
14 | High Impact formats | Explorable Video | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | • Duration: 5" to 60". Recommended 10". • File type: MP4, MOV, VAST 2.0, VAST 3.0, or VPAID • Resolution: 1920x1080 px • Size: Up to 4 MB | - | Figma | Photoshop | Invite users to dig deeper through intuitive, hands-on interactions. They’re perfect for revealing product benefits in a more dynamic, user-led experience. | CBV + Configuration | Video | RCD (Responsive Creative Design) ⓘ | Before & After, Conversational, Drive-To-Store, Hotspots, Slider | ||
15 | High Impact formats | Frame (Omniscreen Video, Selected markets only) | • Dimensions: 1920x1080 • File type: PSD | • Bitrate (video): 15.000(CBR) or higher • Bitrate (audio): 192kbps or higher • Channels: Stereo • Dimensions: 1920x1080 or higher • Duration: 15” or 30” • File type: MP4 • FPS: 23,97 or higher • Loudness: Average -14 LUFS, +/- 2 LUFS • Profile: Main 4.1 • Sample rate: 48 kHx | - | - | Photoshop | Enhance the impact of your video assets and creating immersive experiences through a contextual creative approach. | CBV | Video | 1920x1080 px | - | ||
16 | High Impact formats | Gallery Video | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | • Duration: 5" to 60". Recommended 10". • File type: MP4, MOV, VAST 2.0, VAST 3.0, or VPAID • Resolution: 1920x1080 px • Size: Up to 4 MB | - | Figma | Photoshop | Showcase products, features, or narratives. These formats help users explore content at their own pace while maintaining a strong brand presence. | CBV + Configuration | Video | RCD (Responsive Creative Design) ⓘ | Accordion, Cards, Carousel, Cube, Magazine, Panoramic, Roller, Stories, Wheel | ||
17 | High Impact formats | Gamified Video | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | • Duration: 5" to 60". Recommended 10". • File type: MP4, MOV, VAST 2.0, VAST 3.0, or VPAID • Resolution: 1920x1080 px • Size: Up to 4 MB | - | Figma | Photoshop | Engage users through playful, interactive mechanics. Each game is designed to increase time spent, deepen brand recall, and create a fun, memorable connection. | CBV + Configuration | Video | RCD (Responsive Creative Design) ⓘ | Click & Catch, Discovery, Drag & Drop, Jackpot, Matcher, Memorama, Rain & Catch, Scratch | ||
18 | High Impact formats | Motion Video | • Dimensions: 587x330, 350x525, 587x100, and 350x80 px • File type: PSD | • Duration: 5" to 60". Recommended 10". • File type: MP4, MOV, VAST 2.0, VAST 3.0, or VPAID • Resolution: 1920x1080 px • Size: Up to 4 MB | - | Figma | Photoshop | Combining your assets with the most captivating animations, this full-to-bar format generates maximum impact on your audience. | CBV | Video | RCD (Responsive Creative Design) ⓘ | - | ||
19 | High Impact formats | Ribbon Video | • Dimensions: 587x100, and 350x80 px • File type: PSD | • Duration: 5" to 60". Recommended 10". • File type: MP4, MOV, VAST 2.0, VAST 3.0, or VPAID • Resolution: 1920x1080 px • Size: Up to 4 MB | - | Figma | Photoshop | Maintain ongoing exposure through minimally disruptive, tailored contextual creative. | CEV | Video | RCD (Responsive Creative Design) ⓘ | - | ||
20 | Native formats | Native Display | • Dimensions: 300x500, 450x250 px • File type: JPG or PNG | - | • Heading: < 50 characters • Description: < 90 characters (optional) • Call to action: < 20 characters • Brand name: < 14 characters | Figma | - | With its non-disruptive nature and organic adaptation to surrounding content, this format offers a positive ad experience for users and achieves high engagement rates. | CND | Display | 300x600, 120x600, 160x600, 300x250, 300x100, 320x100, 320x50, 728x90, 980x90, 970x250 | - | ||
21 | Native formats | Pulse | • 4 images (one per slide) x 2 sizes • Dimensions: 300x500, 450x250 px • File type: JPG or PNG | - | • Heading: < 50 characters • Description: < 90 characters (optional) • Call to action: < 20 characters • Brand name: < 14 characters | Figma | - | Offering a dynamic gallery functionality and harmonious fit with surrounding content, this format facilitates high user engagement. | CND Pulse | Display | 300x600, 120x600, 160x600, 300x250, 300x100, 320x100, 320x50, 728x90, 980x90, 970x250 | - | ||
22 | Native formats | Social | • Dimensions: 300x500, 450x250 px • File type: JPG or PNG | - | • Heading: < 50 characters • Description: < 90 characters (optional) • Call to action: < 20 characters • Brand name: < 14 characters | Figma | - | Through a mirroring of social aesthetics and seamless integration with content, this format effectively prompts users to explore the brand's social media channels. | CND Social | Display | 300x600, 120x600, 160x600, 300x250, 300x100, 320x100, 320x50, 728x90, 980x90, 970x250 | - | ||
23 | Native formats | Stories | • 4 images (one per slide) x 2 sizes • Dimensions: 300x500, 450x250 px • File type: JPG or PNG | - | • Heading: < 50 characters • Description: < 90 characters (optional) • Call to action: < 20 characters • Brand name: < 14 characters | Figma | - | Blending an interactive gallery with the familiar aesthetics of social media stories, this format encourages users to explore products and move closer to conversion. | CND Stories | Display | 300x600, 120x600, 160x600, 300x250, 300x100, 320x100, 320x50, 728x90, 980x90, 970x250 | - | ||
24 | Native formats | Native Video | - | • Aspect-ratio: 9:16 (vertical) and 16:9 (horizontal) • Duration: 6" to 30" • File type: MP4, MOV, VAST 2.0, VAST 3.0, VPAID • Size: Up to 4 MB | • Heading: < 50 characters • Description: < 90 characters (optional) • Call to action: < 20 characters • Brand name: < 14 characters | Figma | - | Thanks to its non-disruptive nature, this format encourages exceptional user engagement levaraging existing video. | CNV | Display | 300x600, 120x600, 160x600, 300x250, 300x100, 320x100, 320x50, 728x90, 980x90, 970x250 | - | ||
25 | Standard formats | Standard Video for CTV (Selected markets only) | - | • Bitrate (video): 15.000(CBR) or higher • Bitrate (audio): 192kbps or higher • Channels: Stereo • Dimensions: 1920x1080 or higher • Duration: 15” or 30” • FPS: 23,97 or higher • Loudness: Average -14 LUFS, +/- 2 LUFS • Profile: Main 4.1 • Sample rate: 48 kHx • Size: Max. 10GB | - | - | - | Integrating existing video assets into the most optimal context, this format enhances content association and creates a powerful halo effect. | CSV | Video | 1920x1080 px | - | ||
26 | Standard formats | Standard Video for Open Web | - | • Duration: 5" to 60". Recommended 10". • File type: MP4, MOV, VAST 2.0, VAST 3.0, or VPAID • Resolution: 1920x1080 px • Size: Up to 4 MB | - | - | - | Integrating existing video assets into the most optimal context, this format enhances content association and creates a powerful halo effect. | CSV | Video | RCD (Responsive Creative Design) ⓘ | - | ||
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