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TAROTOO sought to find the most loved-up/romantic state in the United States.
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Data on a range of related metrics are collected from US Census Bureau, e.g.
1. R1101 : Percent of Households That Are Married-Couple Families
2. R1102 : Percent of Households That Are Married-Couple Families with Own Children Under 18 Years
3. R1201 : Percent of Men 15 Years and Over Who Were Never Married (make it inverse)
4. R1202 : Percent of Women 15 Years and Over Who Were Never Married (make it inverse)
5. R1254 : Divorce Rate Per 1,000 Men 15 Years and Over (Divorces in the Last Year Per 1,000 Men)
6. R1253 : Divorce Rate Per 1,000 Women 15 Years and Over (Divorces in the Last Year Per 1,000 Women)
7. R1252 : Marriage Rate Per 1,000 Men 15 Years and Over (Marriages in the Last Year Per 1,000 Men)
8. R1251 : Marriage Rate Per 1,000 Women 15 Years and Over (Marriages in the Last Year Per 1,000 Women)
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Population estimates for 2024 was used to find the number of men and women aged 15+ to estimate the number of divorces, weddings and number of people never married combining data from both the genders.
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Google trends is also collected for keywords (breakup, dating, dating apps, divorce) for Country US aggregated by 'Interest by Subregion' which provides search volumes in US states.
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Per Capita expenses on dating services is also collected per US state and is scaled positively as higher dating related expenses point at higher dating activity in the region.
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With all the data collected, percentrank method is used to rank the states.

Number of births from 2003-2024 were obtained by US states by each calendar month.
For each state, total births were calculated for every calendar month across all years.

Because zodiac signs do not align exactly with calendar months, each month was mapped to two star signs, based on standard zodiac date ranges.

Monthly birth totals were split between the two overlapping star signs in proportion to the number of days each sign occupies within the month.

These weighted counts were summed across all months to estimate the total number of births per star sign for each state.

Each state was assigned a star sign based on the highest estimated number of births across all zodiac signs.
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Limitation:

The Census Bureau reports marriage and divorce rates separately for men and women. To estimate combined values, a weighted calculation using male/female populations was necessary. Though, gender-specific reporting may double-count or undercount individuals

Most states are assigned Virgo or Cancer, reflecting well-known U.S. birth seasonality, with births peaking in July, August, and September.

Births are reported by month, not exact date, so star sign allocation is an estimate, and births are assumed to be evenly distributed within each month
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Sources
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US Census Bureau
https://www.census.gov/acs/www/data/data-tables-and-tools/ranking-tables/?cssp=SERP
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Population 2024 (male and female 15+)
https://www2.census.gov/programs-surveys/popest/datasets/2020-2024/state/asrh/
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Google Trendshttps://trends.google.com/trends/
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Dating services expenses per capita
https://www.newsweek.com/map-shows-which-states-spend-most-dating-apps-1994737
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Data link for expenses per capita
https://docs.google.com/spreadsheets/d/1ExRPSmIkS3NLLcb5KBa73mLoqcV3qLD_jHqCDuyBNig/edit?gid=0#gid=0
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CDC natality informationhttps://wonder.cdc.gov/natality.html
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