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Photo by Noemy Melchor
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Elevate your online presence this year with Walsworth social media calendar!
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How To Use:Promote your yearbook while engaging with your school community by using this calendar. Below are 16 different categories to ensure your messaging stays fresh and consistent throughout the year. These daily posts include marketing tactics, recruiting tips, sports highlights and so much more. Click on the tabs below to pull up the calendar for each month.

Each post should come from your yearbook social media accounts. Simply follow the prompt for each day and allow your staff to be creative with images, videos and GIFs to pair with them.

Helpful tip! We recommend using a social media management site like Hootsuite or SkedSocial to schedule your posts in advance. This will save you time and help with editing, and could also serve as a great way to grade your marketing manager.

Is your school signed up for the Parent Email Program? You should be! PEP is the #1 way to increase your yearbook sales. Sign up at www.walsworthyearbooks.com/pep!
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Daily Categories:
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ShowcasePost photos, designs and short stories as an end-of-month wrap-up. This is an opportunity to showcase your staff's best work from the month.
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TikTok TuesdayIncrease your reach by posting to TikTok. Boost your appearance on the "For You" page by taking viral sounds and trends, and tailoring them to the yearbook. Repost on your IG Reels and other pages to gain followers and reach a bigger audience!
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Behind the ScenesTake your audience behind the scenes! Share how the yearbook gets made. Film a work-night vlog or document the workflow in different departments of your staff.
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Be Your School's HubStay in the loop! Share campus and community happenings with photos or upcoming event updates. Keep your audience informed and engaged to set the precedent that your page is where students should go for updates from your school. Post a simple weekly calendar at the beginning of each week to let your community know what is going to happen in the coming days. Include pep assemblies, sport events, altered schedules and deadlines.
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SpoilerAnnounce your theme at the beginning of the second semester, or the end of the first semester. You can also drop hints in photos leading up to the theme announcement and do a countdown to get people excited
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CommunityShine a spotlight on local gems! Engage your audience and attract new followers by showcasing your ad sponsors such as restaurants, shops and hotspots in a post using captivating photos. Or, collaborate with your newspaper staff to write reviews of new restaurants and movies.
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CountdownBoost student engagement by implementing countdowns. This builds anticipation and excitement for important events throughout the school year, and helps students prepare and plan for them. If you are counting down to to something yearbook related, try including small spoilers or hints each day.
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ProfileIntroduce students and faculty using profiles, and don't forget to include a photo or two! Showcase the personalities that make your school unique and create personal connections with your audience. Encourage your school community to send in their nominations to keep this a recurring trend.
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Student LifeDesign a post with modular design, quotes and photos on any relevant or interesting topic to your student body. These could be trends, small bits from school events or anything else related to student life coverage. Pro Tip: Use the content you gather for these posts to make mods for the portrait section or index of your yearbook.
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Marketing MinuteBe sure to consistently remind students and parents to purchase their yearbook. Visit https://www.walsworthyearbooks.com/sell-your-book-and-ads/ to see all our reasorces including premade social media posts.
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HolidayThese posts are conversation starters to get the school community to interact with your social media page. These posts act as a catalyst to direct your community to your yearbook pages and further drive engagement to see other posts that remind them to purchase a yearbook.
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Recruiting ReminderCreate a buzz for students who may want to join the yearbook staff next year! These prompts will encourage students to apply for the yearbook staff while showing all of the exciting opportunities current staffers get to experience this year.
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Social Media TakeoverAsk other trusted clubs and organizations to take over your social accounts and help promote your yearbook sales in a new way for 24 hours. Allow them to be creative and post as much as they want during that period. This will be a great way to switch up your messaging and get different audiences engaged. As a bonus, it may provide ideas for your staff to continue after the takeover! Remember to change the password after 24 hours.
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InteractiveTake your Insta game to the next level by introducing interactive features through IG Stories. Engage with your audience by spotlighting their opinions. Showcase student responses with a tag to attract new viewers and potential followers. Pro Tip: Gather content for your yearbook through social media polls.
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SportsShare your school's weekly sports highlights using Canva or a visual gallery of photos and videos. Make sure your audience stays in the loop so they keep coming back. Consider posting gameday announcements, schedules, live score updates and game recaps.
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Staff FeatureFeature yearbook staff members on your program's social media pages throughout the year. At the beginning of the school year, highlight each of your incoming editors. At the end of the year, thank your seniors and create tributes to each. Spotlight each student with their name, photo, position, fun facts, etc. Don't forget to shout them out for birthdays! For more specific days of the year, post pictures of your staff on their birthdays whether its a story or feed post
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