Exercise 1 of 2: Find 5 Facebook Groups that would be a good fit for promoting this article
|Exercise 2 of 2: How else would you promote this article?||Devesh Verdict||Benji's Thoughts|
|Not going to share them now. Not giving valuable information I discovered over more than a year.||Other than Facebook, there are sites where I get good traffic consistently.||1/3. Lol, no. Sorry for trying to steal your secrets.||Another, I'm too good for this exercise|
|https://www.facebook.com/groups/hhProductManagement/ (not sure about this one)|
|Well first, community promotion outside facebook ... (unless I find a high quality facebook group, Slack groups usually work better)|
https://www.productmanagerhq.com/join-the-community/ (3700+, THIS SEEMS TO BE THE ONE TO RULE THEM ALL!)
http://www.mindtheproduct.com/product-management-slack-community/ (Not sure if active)
https://launch-chat.slack.com/ (9000+, not strictly for PMs, but usually getting responses)
https://startup.chat/ (4700+, again very responsive, have a good relationship with the founder)
After that I would ask in the best Slack group, what other communities are they part of, what content they read, what podcasts they listen, what LinkedIn influencer they follow, etc. and consider if I could find my way into some of these sources.
Then I would search for great Product Manager content out there (I use https://epicenter.epictions.com/epicbeat/), which gave me 4400+ articles for "Product Manger", there are many that have +10k total engagement, I would pick the relevant ones and comment on them to piggyback on their traffic (if possible and not too spammy).
EpicBeats also gives me list of influencers for the given search term, having a quick look at them, they seem to be Product Managers that talk a lot about Product management on their twitter, many have +100k followers, they aren't narrowed down to early startup PM's but I think it could be worth to do something here .. either just mention them and hope for retweet (it worked for me with Brian Halligan), or warm them up, email them, hope for mention in their other social media, blog, newsletter, etc. (but this depends how good the actual content is)
|2/3. He seems like he's hungry and would work hard, be happy with teh rate and could be good. But downsides are that he's european (promotion can be helped with cultural synch and such), and that he doesn't have any examples of having successfully promoted stuff.|
|I'd push it in my Linkedin to begin with. Then there's 2 Young Creators groups, Groove Learning and two more will be disclosed upon contacting me. No money, no honey.||I'd push it in my Linkedin to begin with. There's also cool Slack Groups out there. Then there's reddit.||1/3. No to anyone who witholds shit on the application because they don't want us to steal.||WTF is up with these people|
|Women's Entrepreneur Network: https://www.facebook.com/groups/WomensEntrepreneurNetwork/?ref=br_rs|
I chose this group because there are almost 59k members who are all entrepreneurs and there are sure to be a great number of people who have startups and can benefit from the article.
Millennial Entrepreneur Community:
Like the prior group, this Facebook groups is full of entrepreneurs who are millennials. Many millennials are interested in the idea of creating a startup or already have them and this article would interest them.
The Joyful Entrepreneur:
While not necessarily in the startup space, this group is very active. I'm actually a member of it, and people engage greatly with posts. A lot of bloggers' main goal is to work from home or open their own business/startup. I think that they'd find the article fascinating, plus there is sure to be feedback from those who have read it.
Just like Blogging 101, people are very engaged. In this group especially, people ask personal questions they have and give advice to others on their posts. With over 15k members, this group will receive great engagement for the article.
|In addition to Facebook groups, it'd be great to reach out to influencers that are within the same space. There are many great blogs about creating startups and I would ask them to check out the article, share it with their audience via social media, or even create a blog post that links to the article. |
I find this method a bit tedious, but very effective. I would go onto Instagram and search relevant hashtags such as #startup or #entrepreneur, and send people the article via their DMs while mentioning how I think that the article would benefit them.
I would follow the same method for Twitter. I would be able to search keywords and tweet people the article.
Lastly, reaching out to bigger companies such as Mashable who target those within the digital space, and asking if they could check out the article is worth a shot.
|1/3 Person seems nice but not good enough. Experience is to social media heavy and they are suggesting "blogging newbies" type of groups for that first round article which doesn't make sense.||Communities aren't focused enough|
|I would essentially create a mini marketing plan for the article. First, I would do some research on BuzzStream to get contact information and quotes from leading influencers in the industry -- I would contact the influencers that would best represent the article and most effectively reach our target audience. I would include links (set up similar to re-marketing ads) to similar articles written by the company, or any page that would direct the customer where the company would like them to go. I would then create a graphic video for the article, appealing to another portion of audience. This would be shared on multiple social media platforms. I would try to make the article and additional creative content as interactive and eye-catching as possible, allowing consumers to feel as though they're learning the content already, and generate a desire to continue to learn more.||2/3. Seems nice. Her FB groups make sense. But left "prior promotion experience" question blank and seems social media heavy.||Groups are on, and the other strategy sounds interesting but not sure how much ROI it would drive. Could be interesting to talk to.|
|https://www.facebook.com/groups/hhProductManagement/ 2851 (more focused on jobs, job questions, mentoring) (Closed group)|
https://www.facebook.com/groups/LDNstartups/ 32 219 (closed)
https://www.facebook.com/groups/592264044218722/ The 7 Day Startup 12 368 (closed)
https://www.facebook.com/groups/1446272882252976/?ref=br_rs Product Managers & Execs Network 1717 (closed)
https://www.facebook.com/groups/theproductgroup/ 1471 (low interaction rate)
|In conducting my research for this assignment I discovered that Slack is much more popular than Facebook groups with Product Managers.|
Here are some of the most popular Slack Channels for Product Managers.
https://www.productmanagerhq.com/join-the-community/ ($25 entry fee) 3700+ members, 60 channels, some which will likely apply specifically to Product Managers in the Seed to Series A profile segment.
http://slack.mindtheproduct.com/ 8042 members. Is connected to a popular blog in the space -> http://www.mindtheproduct.com/
http://startupstudygroup.com/slack/ Largest start-up slack community, with a channel dedicated to Product Managers https://medium.com/startup-study-group/startup-study-group-is-the-largest-startup-slack-community-3aadc88d6080
https://slackline.io/shared_channels/product-talk For product managers, 171 different teams connected.
I haven't engaged in Slack Communities in this method but I'd be very curious to dive in and see what results could be obtained amongst these communities.
LinkedIn also appears to be more popular with Product Managers and seems like a better place to start compared to the Facebook groups.
Here's the top group that I could find there.
LinkedIn - https://www.linkedin.com/groups/42629/profile Product Management Group 99 740
Quora is also very popular with Product Managers and I would place it above Facebook as a higher priority to start experimenting with.
Quora - https://www.quora.com/topic/Product-Management 230.6k followers
As far as Product Manager specific communities go, I'd rank Reddit last after Facebook, as their specific sub-reddit is slow and has very low engagement.
Reddit - https://www.reddit.com/r/ProductManagement/
So in terms of strategy and prioritizing effort/platforms, I'd go with:
All of these strategies would of course work much better if I were specifically working within a specific niche and had time to build more community mojo amongst the target groups. In that way I could rise up as an influencer sharing consistently quality content in the appropriate field, and inserting the target article in amongst the other pieces shared.
|3/3. Could be good alternative to Sandy. Based in BC, Canada. Seems to follow us. HIs answer to the "how else would you promote this" was really good.||YES - love the prioritization and how much work went into the research|
|1. https://www.facebook.com/groups/ProductManagersCommunity/?ref=br_rs |
- Targets product manager, who is the intended audience of the article
- Targets scrum masters, which is an integral part of any agile team. The article is speaking not only to PM's but anyone who works on an agile team (including scrum masters). They may also find it useful, especially if they work for an enterprise software company.
- Product managers + Strategists are encouraged to share information about best practices in this group. The article fits very well into the type of content this group is looking for.
- This group is filled with people who are believers of Agile and are looking for ways to keep it fresh and modern. The article is a new and different take on the agile methodology and would be a good fit for the audience of Modern Agile.
- The article is geared towards B2B enterprise software companies. This Facebook group is where many people who are involved with B2B software in Europe hang out. This could be useful to anyone working in B2B software, not only PM's.
|This is the perfect article for Linkedin Groups. One example I would post in is "The Accidental Product Manager" https://www.linkedin.com/groups/3995219/profile. This group encourages posts that provide tips for how product managers can be more successful. Through this, PM's who find the article relevant can share it with their network of PM's on Linkedin.|
I would also promote this content on Quora. I would do a keyword search for "agile b2b", "enterprise agile", "product management", etc. Then find relevant questions where the article may provide a useful answer. I would type out a brief summary of how I think the article fits and provide a link. Here's an example of a question I found where posting the article would provide value: https://www.quora.com/How-do-you-implement-agile-scrum-in-a-b2b-hardware-development-startup
|Just take my money|
This page is a job searching site for Product Managers, the content of this article will definitely appeal to these specific people because they would be able to take the information in the article and apply it to job interviews. Simply put, they would be more desperate to read the article.
Posting this article from a VC firm in a group with people looking for funding or looking to provide funding to others would allow for First round to build its credibility within a community of people that are always looking for good advice.
Salesforce is one of the largest B2B companies in the world, this group contains over 12k members who are developers for its product making it the perfect place to position this article.
|Partnering with Wayne Kimmel at 76 Capital would be ideal, because that firm deals a lot with B2B businesses, and they work with early stage startups in the medical and technology space that would benefit from the insight found in this article. In addition, I think creating a video series with the content of this article, and using those as blog posts would give First Round a much more human feel. It would make them seem like a firm that would be easy to work with and personable. The videos could be used as blog posts, with the end being a plug for the article. "Refer to the article below for more information on this topic" or some other tag line would engage the reader and keep them coming back to the article throughout the video series.|
|1. I would build genuine relationships with influential product managers like Ken Norton, Eric Ries, Marty Cagan, John Peltier, and people of that stature and offer them free trials of the product/service. Most of the popular PMs have huge followings on their blogs, social media profiles, and occasional newsletters, which usually have information about new products/services geared toward PMs and startup founders. These influencers also have very deep networks, so I'd ask for introductions to drive referral marketing.|
2. I'll also on-board PMs and startup workers into an affiliate program, leverage custom audiences through paid social on Facebook & Instagram, and run a social media giveaway contest to drive engagement and awareness.
|Product Managers in large companies, or well established companies would be easy to find but would not be a good audience. I would do research on the top up and coming startups throughout the country. They will have large followings and I would begin with targeting their Product Management team members. In addition, I would network with young entrepreneurs who are at the very beginning stages of starting a new company. They will need to decide on new products and I would share why our product will give them an edge in a world full of young dreamers! Social Media is great, but I have noticed that many business minded professionals dont have time for social media. I would join local entrepreneurship groups and market our product to a target audience both in person and online.|
|1) HH Product Management (narrowed specifically for Individuals in the product development sectors)|
2) Product Management & Product Marketing, Learning and Networking (ties Product Management with aspects such as marketing etc- a little more broad and diverse)
3.) Agile Software Development (Scrum) (concentrated on the idea of agile software and contains individuals from the Software Development sector)
4.) Software Development (broad area of Software Development , contains a littl bit more of a diverse mix of people from the tech industry)
5.) Online Product and Creation Marketing (individuals who have an online presence in product creation marketing)
|I think this article would do extemeley well on LinkedIn where there is a narrowed base of professionals in the product and software development sector who are looking to further their depth and understanding of the industry as well as start ups managers in early stage startups just entering. Another thought while reading this article is that it would be highly beneficial for HR departments or employers looking to build better teams involved in product strategy and development.|
|One way is to share with people in your linkedln connection who have a interest on what your article is touching upon. These people can share with their friends or groups who follows them or vice-versa. To improve the results, one should contact influencers in a certain industry so the content promoted will have a trust and authenticity layer to the readers. Another way to promote this article is through the usage of Quora. People have questions and you have answers. If you search on Quora for questions on Agile development, startup questions, do or don't of business, etc..., you can refer the people to your article's link while giving them a short description on how that article will help certain individuals.|
|https://www.facebook.com/groups/hhProductManagement/ [Primarily focused towards "hackers", a demographic that tends towards startups or earlier stage companies], https://www.facebook.com/groups/HTSAS/ [Large group of startup founders and employees, including an active PM membership], https://www.facebook.com/groups/TheStartupChat/ [Large group for startup founders/employees, including active PM membership], https://www.facebook.com/groups/592264044218722/, https://www.facebook.com/groups/ProductManagersCommunity/||I would promote this through LinkedIn groups, asking influencers within the PM community to read and post about the article, posting in the productmanagerhq.com (the largest online community of PMs), and reaching out to bloggers with large reaches in the PM world to post about the article as one they would recommend to their readers. One specific example is to develop a relationship with Kevin Lee, the founder of Product Manager HQ, and ask if he could specifically promote the article in an upcoming email blast.|