Ad analysis chart
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ABCDEFGHIJKLMNOPQRST
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Analysing Advertisements
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Observe the language: specific egsFind patterns in the languageDraw conclusions
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ProductBonds brandR: Jack! J: Rachel! R&J: Hi! Names: the characters know each other - at least well enough to know eachother's names. Their relationship is the basis of the story. Intonation: something about their relationship is communicated through the intonation. Some genuine surprise or perhaps attraction.Slang,
Names (including the actor's)
formulaic/polite language,
things related to awkwardness (pauses/laughter/fillers),
pronoun references (I/we/you),
written language (title and end),
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SettingNew York, streetR: It's so.. so lovely to see you. Emotional adjective: (lovely) she communcates some excitement at seeing him. Repetition/hesititation: she seems to accidentally repeat "so". This may show nerves or sincerity. Intonation: extreme emphasis or excitement
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PeopleAussie woman (wearing bonds), USA man neatly dressedJ: You look greatFormulaic language: The conversation so far is fairly standard. This compliment could be sincere or it could be following protocol. The hints of a potential love interest come from what the speakers do with the language (intonation etc)
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ObjectsBonds clothesR: No! I'm practically in my undies.Intonation: strong emphasis on "no"; appreciates the compliment but
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What happens?Light-hearted guitar music, Title written on sidewalk in chalk "Lost in Translation", woman passes man, slow-motion gaze of attraction, awkward conversation revolving around misunderstandings of Australian and US slang, ends with #bondslovestoryPanties, sweats, sweater = undies, trackies, sloppy joe. Greeting...
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ProductApple iOS 7Clarity..Quality words, "abstract nouns" (e.g. clarity, simplicity)
Technology words
Emotional words
Pronoun references (I/we/you/they)
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Setting
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People
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Objects
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