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Harry's
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AOV$9.00
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CAC$40.00
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Customer lifetime (periods)6
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LTV$54.00
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LTV/CAC1.35
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Harry's
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AOV$9.00
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Contribution margin %60%
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Contribution margin$5.40
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Customer lifetime (periods)6
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LTV$54.00
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Lifetime contribution margin
$32.40
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Harry's
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AOV$9.00
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Contribution margin %60%
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Contribution margin$5.40
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CAC$40.00
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Periods to payback7.41
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Customer lifetime (periods)6
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Total revenue$54.00
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Lifetime payback($7.60)
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lifetime payback %-14.1%
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Harry's (healthy)
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AOV$12.00
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Contribution margin %70%
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Contribution margin$8.40
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CAC$35.00
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Periods to payback4.17
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Customer lifetime (periods)7
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Total revenue$84.00
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Lifetime payback$23.80
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Lifetime payback %28.3%
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