| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
1 | Initiative | July | August | Sept | Oct | Nov | Dec | Spring 2022 | Summer 2022 |
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3 | Marketing | ||||||||
4 | Member target | 1000 | 1250 | 1600 | 2000 | 4000 | 8000 | 32000 | 120000 |
5 | Strategy | Recruit beta users | Promotions in targeted communities | Broad Advertising Campaign | |||||
6 | FAQ, user communications | ||||||||
7 | Legal groundwork | Participate in drafting model laws/ AZ law | Participate in advocacy campaigns with local cooks | Goal: Launch legal home cooking in 2+ states | |||||
8 | Recruit home cooks into community - Telegram group | ||||||||
9 | Community-as-a-service | Bluesky community launch | Sales and Marketing to Colleges. & Corporations | Launch contract communities | |||||
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11 | Design & Development | ||||||||
12 | Intensive user experience design | Onboarding flow for cooks | AI and feedback based optimizations | ||||||
13 | Notification flow for members | Message Bus/helper bot to reach users where they are | |||||||
14 | Complete Payment Platform | Risk/security hardening | Observability/scaling | ||||||
15 | Mobile MVP release | Testing, fixes, CI/CD pipeline | Mobile next round - payments, etc | ||||||
16 | Deploy Public Offer Previews | Update Website w/public offers | Analyze user behavior | ||||||
17 | Deploy slack offer creation integration | Responses to UE design work | |||||||
18 | Private circles/ guests/ welcome flow | ||||||||
19 | Evaluate peer to peer chat options | Look in to responsive bots / agents | |||||||
20 | design / discuss DAO possible structures & economy tokens | Possibly implement DAOs and/or tokenized economy | |||||||
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22 | Operations | ||||||||
23 | Personalized services and gathering of feedback | Ticketing support system | |||||||
24 | Develop stakeholder governance mechanisms - may include DAOs | Involve creators and cooks in future planning | |||||||
25 | People to respond to offers / chat | ||||||||
26 | Support dogfooding ideas | ||||||||
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29 | Fundraising/Financial/Legal | ||||||||
30 | Complete Gust profile, revenue models | ||||||||
31 | Pitching to angel investors | ||||||||
32 | Interact with DAO/defi community | Groundwork for defi token raise - Discord? | |||||||
33 | Official $COOK launch event? | ||||||||
34 | Quickbooks or other accounting method; move accounting to business bank account instead of personal | ||||||||
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37 | Seed Investor Raise - goal 1M | ||||||||
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