| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Media | Unique readers per month | Membership start | Sources for launching a program | Number of club members | Number of membership tiers | Range of contributions from and to* | Communication channel | Membership Benefits | Payment platform | Membership share of total revenue | Growth targets | |||||||||||||||
2 | Ukrainskaya Pravda (https://club.pravda.com.ua) | 10 000 000** | June 2020 | Own money from ads and partnerships | 3000 | 3 | from $2 | Newsletters, Facebook-group, events | Branded clothes, discounts, participation in editorial meetings | Liqpay | 10% | 20% two and 30% five years later | |||||||||||||||
3 | Slidstvo (https://www.slidstvo.info/slidstvo_club) | Website: 30 000-200 000 YouTube: 65 000-330 000 | September 2020 | Own money, Internews Network | 133 | 1 | from $2 | Newsletters, Telegram, events | Branded souvenirs, places of honor at film screenings | Patreon and WayForPay | 3-5% | 200 members to the next year, up to 30% of income few years later | |||||||||||||||
4 | Hromadske (https://hromadske.ua/donate) | 4 500 000 | October 2020 | International Renaissance Foundation | 400 | 3 | $2-18 | Newsletters, Telegram, events | Books, gifts, branded clothes, events, exclusive newsletters | Liqpay | less than 1% | 1500 members, 1-2% share in total revenue | |||||||||||||||
5 | Kunsht (https://kunsht.com.ua/druzi) | 20 000 site (up to 70 000 with podcast and newsletters) | March 2019 | Own money | 190 | 3 | $5-37 | Newsletters, Telegram, events | Discounts for merch, epub articles, privat events | Liqpay | 12% | 1000 members | |||||||||||||||
6 | The Ukrainians (https://theukrainians.org/donate) | 60-80 000 | May 2020 | Own money | 900 | 3 | Telegram, Facebook-group, newsletters, events | Paper magazine, branded goods, early access to the content, discounts | Liqpay | 10% | 3000 members | ||||||||||||||||
7 | Zaborona (https://www.patreon.com/zaborona) | 93 000 | April 2020 | Team contribution + Open Society Foundation | 82 | 5 | $4-115 | Newsletters (e-mail), Patreon, Telegram, Discord, events | Branded masks, name on the site, gift and postcard, personalized office plant, 2 hours online-consultation | Patreon for membership, Liqpay for crowdfunding | about 4% | double the number of members | |||||||||||||||
8 | Bihus (https://bihus.info/donate/) | 70-80 000 | February 2020*** | Own money | 650 | 7 | $3-100 | Patreon, there is still no organized communications | Branded goods, mention in the video and an excursion to video production | Patreon for members and WayForPay for donates | No answer | no certain plans on a number of members | |||||||||||||||
9 | Liga (https://www.liga.net/donation_ua) | 6-9 000 000 | March 2020 (from crowdfunding to membership model) | Grant (without details) | 1000 | 3 | $4-15 | Newsletters | Exclusive longreads and podcasts, backstage of the Liga newsroom, ads-free, name on the donation wall | Liqpay | No answer (we only know that membership gives 20% of the salary fund) | no certain plans on a number of members | |||||||||||||||
10 | MC.Today (https://mc.today/creatorsclub/) | 750 000 | March 2020 | Own money | 60 | 1 | $18 | Telegram, Newsletters, Events | Events, newsroom backstage | Liqpay | No answer | 200 members | |||||||||||||||
11 | Texty.org.ua | 350 000 | They are not going to make a classic membership program | Own money | 352 (202 Patreon + 150 Liqpay) | 7 | $3-250 | Newsletters, Viber, Telegram, events | Paid events for free, exclusive content, Texty's backstage | Patreon+Liqpay | 20% | more members | |||||||||||||||
12 | ShoTam (https://shotam.info) | 150 000 site (up to 7 mln with social webs) | February 2020 | Partly grant (Polish Solidarity Fund), partly own money | 430 | 3 | $2, 4, 11 | Facebook group, polls | Facebook group for members, newsletter with the best texts, the opportunity to advise the topic to journalists | Liqpay, later own system | 30% | 50% of total revenue, then 100% | |||||||||||||||
13 | Sourse of the data: news sites, interviews | ||||||||||||||||||||||||||
14 | *for the convenience of calculations, we have rounded the amounts in dollars | ||||||||||||||||||||||||||
15 | ** According to the publication Liga.net https://biz.liga.net/ekonomika/reklama-marketing/article/missiya-ili-biznes-zachem-tomash-fiala-kupil-ukrainskuyu-pravdu-razbor | ||||||||||||||||||||||||||
16 | ***Something similar to a membership program firstly appeared on Bihus back in 2018, but without strategy and routine processes |