MadKuduChurnPredictor
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
Churn predictorsDescriptionData rulesPrediction Score
3
Campion departsUsually PR manager leaves the customer's company.total_users drops in previous 30 days0.157
4
Project canceledCustomer signed up for a specific PR campaign and then cancels it.last_login > 30 days ago for all users0.009
5
No journalistsCustomer can’t find a good journalist in PR Power! to cover a story.total_searches > 5 in last 30 days AND media_list_updated_at > 30 days ago0.380
6
Support failsCustomer contacts support a few times and the problem isn’t solved - usually indicated by support tickets open a long time.None. Too much work to track.
7
Stale listCustomer’s media list is less useful because journalists no longer available or active.media_list_updated_at > 90 days ago0.198
8
9
10
11
12
13
14
Sales. Does systems
15
Focus is on enterprise, not marketing automation. Don't currently handle the historical leads. Visit them to go out to dinner when they're in the city. new persona, Sales ops guy
16
2 SDRs, looking to hiring 2 more. They also do outbound campaigns to target Optimizely users, et. Al.Sales ops steve
17
Inbound, outbound, historical. - wants to use 3 buckets.
18
looking at total_api_calls, which integrations, volume, libraries, adding mobile SDKs, "assumed inbound team would figure it out"
19
Success looks like
20
dd +2 opportunities created per week Immeditately positive ROI. Contract size is high. New first meetings that we wounldt otherwise have without burdening team. "These are people we want to fillow up with right away" Net new opportunites added per week or month. Upsells to historical signups is small - can improve. Friday afternoons happy hour 4-5 pmWho to call and right time to call.

Persona - sales ops or marketing.

Enrichment and data quality.
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
 
 
 
Rules and Results
Example Calculations
Correlation Computation