VNYL Comparative Analysis

	A	B	C	D	E	F	G	H	I	J	K	L	M
1	Name	What They Offer	What You Get	How They Do It	Who is the User	Home Page	Other Features	Sign Up Process	Price	Shipping	Return Policy	Cancel/ Unsubscribe	Customer Service
2

3	Black Box Record Club (most similar)	Curated premium vinyl delivered monthly	Two specially curated LPs every month. All records are brand new and sourced from music distributors and record labels across the US.	Uses your Spotify to analyze user's top 50 most streamed artist and Discogs account to their profile when curating your records; User also completes simple survey to build their “Taste Profile”	Users who want personal curated vinyl with the element of surprise based on their music tastes	Hero Image CTA (Join the Club) but have to scroll down Reviews on Page Instagram Photos (with hashtag) Selected Member Reviews (facebook) Explanation of How it Works Shows examples of recent picks at Membership selection	Join the Club Give as Gift Manage Subscription Reviews Link Spotify	"Join the Club" Three "plans" Select Monthly Bundle Fill out Taste Profile (must complete before checkout; all sections are mandatory; must include top 10 artists) Checkout	$44/ month Add a third record for additional $18/month.	Free Shipping sent out btwn 1st-15th of each month Emailed tracking number	Replaces records they already own for free (if unopened) and send out replacement record in next monthly box. Doesn't say anything about records users do not like	unsubscribe at any time by clicking the Manage Subscription button at top right of page	Email Contact Us Form Facebook FAQ (very extensive)
4	Vinyl Me, Please (most popular)	an exclusive record delivered monthly	One exclusive record, usually with a colored vinyl, custom art, or other exclusive add-ons. based on one of four selected track to match your musical needs: classics, essentials, hip-hop, and country. Members can Swap ROTMs so they curate the collection that best suits their style. Can start membership with any of their past records of the month. Club members get early and discounted access to most of our releases but they also have a store for non members	They personally select and press an exclusive record every month	vinyl collectors who are looking for exclusive albums editions	Hero Image w/ CTA (Shop and Join) Featured Exclusive Albums Preview of Shop with carousel -also fan favorites -anthology collections Instagram Photos Reviews from magazines w/ quote	Shop Magazine ROTM (shows current and past records) Join the Club Gift	"Join the Club" Select a Current Track (users know which album they will get the first month) or from a past ROTM Checkout	$33/ month	Free Shipping (for members) send email with tracking information also has a shipment section on account page	do not accept returns on any records (shipping costs and avoid damages on return) They do offer limited replacement services for damaged records	will send an email 3 days prior to you being charged each month (cannot cancel once processed) can cancel anytime through account page or via email	Email Contact request (via Zendesk) with dropdown options only
5	Amazon: Vinyl of the Month	must-own records from the Golden Era of Vinyl every month	One vinyl every month from the “golden era of vinyl,” which it defines as the 1960s and 1970s (though user's do not know which pressing they will get)	Each album is picked out by a member of Amazon’s Music team	Amazon users who’s just fallen in love with vinyl; those looking to start/grow an "essentails" collection	Layout is the similar to all Amazon's product pages Product Description Amazon reviews	None	Subscribe Checkout (normal amazon checkout UI)	$24.99/box	Free Standard Shipping	Free Returns. The vinyl must be returned in new and unused condition. Can also Skip	cancel anytime, in Your Memberships and Subscriptions	Amazon's customer service
6	Vinylmnky	Breakthrough records delivered to your door every month	Two different subscription options: Style Membership: Select a "style" (Pop, Rock, Hip Hop, Electronic, R&B, or Country/Folk) and they send you both the best new releases as well as the classics to round out your collection The Breakthrough Record of the Mont: based on brand-new releases from trending artists. includes custom goodies chosen specifically by the artists and their labels. can choose to swap out the Breakthrough Record with ANY record on our store	a team of "taste-makers" who are well versed in all genres of music, making sure each album is carefully vetted before we deem it acceptable to send to "Tribe" members They work directly with the artist and their team to develop creative add-ons		Hero Image w/ CTA (Get Started) Membership Info Genres you can select from Large image of month's featured/breakout artists (w/ "join the tribe CTA) Pre-orders from Shop Member testimonials (selected quotes does not say where from)	Join the Tribe Breakthrough Records (shows all past records back to 2015 with option to buy if available) Shop Pre Orders Albums Turntables (+ other equipment) Blog Gifts	"Join The Tribe" Add to Cart Cart Checkout	$19.99 (first month) $28.99 / month	Shipping is Free for Members didn't say anything about tracking on FAQ	Unused up to 7 days from delivery date	Pause and cancel must email	Email
7	Magnolia Club	Exclusive Vinyl. Every Month	One curated LP a month, in an exclusive pressing (usually on colored vinyl) and an original print optional “Artist Discovery” feature	partners with artists around each monthly selection. One artist's album featured each month		Hero Image w/ featured album of month (link goes to info about album) Details of subscription service Shop Membership Perks Gift	This month's box (description of artist + discover artist add on) Collection (past records) The curators( artists who selected various monthly album but kinda dated) Blog Store	"Join the Club" Select subs length Create an account/ Checkout	$30/ month	between the 1st and 7th of each month.	Does not say anything about return policy but does allow members to skip month or select a album in their store instead every month	Can pause via account page cancel via account page	Email
8
9	VNYL	hand-curated vinyl records delivered monthly	receive one (Solo) or three (Trio) records once a month suited to your tastes. A personal note from curators on why they chose those records	User link up your Spotify (or Discogs, or Soundcloud, or for some reason Instagram or Twitter), fill out a questionnaire about what artists and genres you like Their team of curators (aka record store clerks) study user's music profiles to hand-pick new albums they will love. Every month select a current “vibe” hashtag that reflects your current frame of mind for an exclusive record from an up and coming artist (there are essential vines or curated vibes)	Users who want personal curated vinyl with the element of surprise based on their music tastes	Video Main CTA is in header (" Get VNYL) How it Works/ Steps Invite a Friend Image with CTA (sign up now) at bottom	VNYL.CAM(broken link) Gift (page does have link to vinyl player but from a different site) Icon link to spotify and Instagram	"Get VNYL" Create an Account Choose Plan or Fill out Music Taste (does not prompt you to do one first) Need an invite code to checkout (emailed) Choose a Plan Checkout Choose a #vibe (?)	Trio: $39/ month	orders take about 2-3 weeks for us to completely curate and ship check the status on account page( tapping on your order) Get an email with a tracking code (if it ever ships)	No returns. Even if already own record If do not like shipment have to edit or add notes on the taste profile	Has "pause plan" option Have to call(?) to cancel membership	Email Phone #(?)
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100