Google Analytics Audit Checklist
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Core ElementGradeComment
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Structure
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Property/View StructureFailhttps://optimizationup.com/
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Naming ConventionPass
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Settings
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CurrencyFail
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Time zonePass
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Default pageFail
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Bot Filtering enabledFail
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Site Search enabledPass
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AdWords account linked to Google AnalyticsPass
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Search console linked to Google AnalyticsPass
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Exclude URL query parameters usedFail
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Content grouping enabledFail
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Internal / Agency IP's filteredFail
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Self referrals excludedFail
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Payment gateway referrals excludedFail
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Tracking
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Tracking code versionPass
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Tracking on all pagesPass
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Mobile site being trackedPass
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Tracking code in correct place in source codePass
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Tracking code not duplicated on any pagePass
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Self referralsPass
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Cross domain tracking in placePass
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Mobile AppOkay
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