Measurement Plan Template
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Business Objectives for Website 2.0
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Become the new digital touchpoint for the businessDrive brand awarenessGrow stickiness through loyalty program
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Goals
Grow awareness of the revamped website
Goals
Onboard and engage existing users
Goals
Develop social presence
Goals
Enroll more users
Goals
Redemption rate
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KPI:
DAU

MAU
KPI:
(Unique users that logged in - users that created an account)
KPI:
Users who are referred to the website via social media channels
KPI:
Participation rate

KPI:
# of Rewards redeemed
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Target:
500 new users each month after one year
Target:
80% of pre-existing users to use the new website within six months
Target:
Grow 'social' acquisition channel by 10% within six months
Target:
% of users that are members/total number of unique users > 20 after one year
Target:
Grow the redemption rate by 15% after one year
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