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KEYWORD RESEARCH
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See what keywords and phrases people are looking for in Google, and how often they are searching them, with a focus on keywords with commercial intent.
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What to do with this data:
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▶ Optimise your pages for these keywords.
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▶ Generate new content ideas.
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▶ Understand your niche's online search trends.
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How to read this data:
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Keywords tab shows your keyword data + search intent and topic grouping:
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To avoid keyword cannibalization, we show the organic keywords you are currently ranking for and include a postion in the [CURRENT POSITION] column.
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We also take into account SERP features (featured snippets + PAA boxes) and denote if you are showing in them for those keywords.
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WHAT'S NEXT?
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Search intent labels explained:
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For all the keywords, we apply a basic search intent label to help you understand the type of page a searcher is looking for when searching in Google.
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Informational
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People looking for information, they’ll use words like: how, what, why, when etc.
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Navigational
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People trying to find a specific website, they’ll use words relating to the service/product you offer and maybe your brand name.
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Transactional
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People looking to buy stuff, they’ll use words like: buy, cost, pricing, cheap etc.
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Commercial investigation
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People researching prior to making a purchase, they’ll use words like: best & vs (in order to compare products) etc.
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Exploring your data:
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You can explore the data inside this Keyword Research document in a couple ways. Below we have listed some ways you can filter this analysis document for a more granular look at your gap data.
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1) Find high traffic keywords
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A high volume keyword will be dependent on the industry/niche you are in. Whatever is a high search volume is, filter the volume column by that to find high volume keywords you could target.
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