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Instructions
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Make a copy of this spreadsheet. (File > Make a Copy)

Open up the "Data" tab. On row 16, use formulas to add the following:

B16: The total number of clicks
C16: The average clickthrough rate, weighted by clicks
D16: Total cost
E16: The total number of conversions
F16: Average bounce rate per click, weighted by clicks

Then, fill out columns G through J.
For column J, "Reach" is the total number of people who saw your ad. Clickthrough rate is the % of people who saw an ad and then clicked it.

(Note: this is fake data, so the bounces in column I might not be round numbers. That's OK.)
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