Proportion of word spoken captured by social media monitoring

	A	B	C
1	What proportion of people's conversation are we analysing with social media monitoring tools?
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3	Notes:
4	I've not adjusted the figures for young children and babies who clearly might use a lot less words. This would reduce the total words spoken by a few percent.
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6	Focus: US, Canada and UK
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8	Total words spoken per day	6,754.4
9	Twitter words per day	3.4
10	Facebook words per day (accessible)	7.1
11	Twitter + Facebook words per day	10.5
12	% of total words spoken	0.16%
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14	Total conversation spoken each day
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16	Data	Value	Source
17	US Population	322,000,000	http://www.census.gov/popclock/
18	UK population	64,300,000	http://ons.gov.uk/ons/taxonomy/index.html?nscl=Population
19	Canada population	35,851,000	http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/demo02a-eng.htm
20	Words used per day	16,000	http://www.npr.org/templates/story/story.php?storyId=11762186
21	Total words spoken per day (billions)	6,754.4
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23	Twitter conversation each day
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25	Data	Value	Source
26	Tweets per day	500,000,000	http://www.techinsider.io/twitter-tweets-per-day-appears-to-have-stalled-2015-6
27	Words per tweet	25	Estimate based on assuming approx 15 words within an average tweet plus allowance for additional words in content titles etc that are communicated.
28	US Twitter users	66,000,000	http://www.statista.com/statistics
29	UK Twitter users	15,000,000	http://www.statista.com/statistics
30	Canadian Twitter users	7,000,000	http://www.statista.com/statistics/303875/number-of-twitter-users-canada/
31	Total Twitter users	320,000,000	http://recode.net/2015/10/27/twitter-expects-lower-sales-current-quarter-as-user-growth-stagnates/
32	% US/UK/Canada users	27.50%
33	Words tweeted (billions)	3.4
34	% of Total words spoken	0.05%
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36	Facebook conversation each day
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38	Data	Value	Source
39	Facebook posts per day (millions)	4,320	http://www.jeffbullas.com/2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to-check-out/
40			3 million posts per minute x 1,440 minutes per day
41	Words per post	50	http://s3.amazonaws.com/static.quintly.com/blog/2013_12/quintly_Research_Facebook_Post_Length_Avg_Interaction.png
42			Estimate based on vast majority of posts being 250 characters or less
43	US/Canada Facebook users	213,000,000	http://www.statista.com/statistics/247614/number-of-monthly-active-facebook-users-worldwide/
44	UK Facebook users	31,000,000	http://www.statista.com/statistics/271349/facebook-users-in-the-united-kingdom-uk/
45	Total Facebook users	1,490,000,000	http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
46	% US/Canada/UK users	16.38%
47	Accessibility factor by social monitoring	20.00%	Proportion of Facebook conversation that can be analysed by social media monitoring. Finger in the air!
48	US/US words per day (billions)	7.1
49	% of Total words spoken	0.10%
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