Proportion of word spoken captured by social media monitoring
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What proportion of people's conversation are we analysing with social media monitoring tools?
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Notes:
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I've not adjusted the figures for young children and babies who clearly might use a lot less words. This would reduce the total words spoken by a few percent.
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Focus: US, Canada and UK
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Total words spoken per day6,754.4
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Twitter words per day3.4
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Facebook words per day (accessible)
7.1
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Twitter + Facebook words per day10.5
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% of total words spoken0.16%
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Total conversation spoken each day
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Data ValueSource
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US Population322,000,000http://www.census.gov/popclock/
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UK population64,300,000http://ons.gov.uk/ons/taxonomy/index.html?nscl=Population
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Canada population35,851,000http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/demo02a-eng.htm
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Words used per day16,000http://www.npr.org/templates/story/story.php?storyId=11762186
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Total words spoken per day (billions)
6,754.4
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Twitter conversation each day
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Data ValueSource
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Tweets per day500,000,000http://www.techinsider.io/twitter-tweets-per-day-appears-to-have-stalled-2015-6
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Words per tweet25
Estimate based on assuming approx 15 words within an average tweet plus allowance for additional words in content titles etc that are communicated.
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US Twitter users66,000,000http://www.statista.com/statistics
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UK Twitter users15,000,000http://www.statista.com/statistics
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Canadian Twitter users7,000,000http://www.statista.com/statistics/303875/number-of-twitter-users-canada/
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Total Twitter users320,000,000
http://recode.net/2015/10/27/twitter-expects-lower-sales-current-quarter-as-user-growth-stagnates/
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% US/UK/Canada users27.50%
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Words tweeted (billions)3.4
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% of Total words spoken0.05%
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Facebook conversation each day
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Data ValueSource
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Facebook posts per day (millions)4,320
http://www.jeffbullas.com/2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to-check-out/
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3 million posts per minute x 1,440 minutes per day
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Words per post50
http://s3.amazonaws.com/static.quintly.com/blog/2013_12/quintly_Research_Facebook_Post_Length_Avg_Interaction.png
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Estimate based on vast majority of posts being 250 characters or less
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US/Canada Facebook users213,000,000
http://www.statista.com/statistics/247614/number-of-monthly-active-facebook-users-worldwide/
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UK Facebook users31,000,000http://www.statista.com/statistics/271349/facebook-users-in-the-united-kingdom-uk/
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Total Facebook users1,490,000,000
http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
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% US/Canada/UK users16.38%
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Accessibility factor by social monitoring
20.00%
Proportion of Facebook conversation that can be analysed by social media monitoring. Finger in the air!
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US/US words per day (billions)7.1
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% of Total words spoken0.10%
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