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SOCIAL MEDIA CONTENT PLANNER
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Welcome!This planner helps social media managers organize, schedule, and track content across Instagram, X (Twitter), LinkedIn, Facebook, and TikTok.
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Sheets in this workbook
1) Content Calendar - your master planning grid
2) Content Ideas - a bank of ready-to-use post concepts
3) Best Practices - per-platform tips, formats & posting cadence
4) Hashtag Library - organized hashtag sets
5) Analytics Tracker - log performance metrics
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How to plan a week
1) Open the Content Calendar
2) Pick a platform and add your post idea
3) Choose a content type, theme, and add your copy/draft
4) Fill in the posting time and assign a status
5) After posting, log results in the Analytics tab
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Color codingBlue header = input field | Yellow = status you can pick from a dropdown | White = notes/drafts
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Drop-down menus
Many columns have dropdowns (e.g. Platform, Content Type, Status). Click the cell and choose a value from the arrow that appears.
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TipUse the filter arrows on the header row of the Content Calendar to view one platform or one week at a time.
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