A | B | C | D | E | F | G | H | I | J | K | |
---|---|---|---|---|---|---|---|---|---|---|---|
1 | Group | Type | Purpose | Field name | Description | Option-1 | Option-2 | Option-3 | Option-4 | Option-5 | Note |
2 | All | Standard | General | Email Address | |||||||
3 | All | Custom | Acquisition | ipAddress | Opt-in IP Address | ||||||
4 | All | Custom | Acquisition | Opt-in Time/Date | << What are we using for this? | ||||||
5 | All | Custom | Acquisition | Opt-in URL | << What are we using for this? | ||||||
6 | All | Custom | Acquisition | sourceId | utm_source ID | ||||||
7 | All | Custom | Acquisition | audience | utm_audience=f_35-44 | ||||||
8 | All | Custom | Acquisition | medium | UTM Traffic Medium | ||||||
9 | All | Custom | Acquisition | placementId | UTM Ad Placement | ||||||
10 | All | Custom | Acquisition | content | UTM Traffic Source | ||||||
11 | All | Custom | Acquisition | campaign | UTM Campaign | ||||||
12 | |||||||||||
13 | |||||||||||
14 | Optional | Custom | Demographic | age-range | What is your age range? | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | |
15 | Optional | Custom | Demographic | gender | What is your gender | Male | Female | Other | Not Applicable | ||
16 | Optional | Custom | Demographic | relationship | What's your relationship status | Single | Married | In a Relationship | It's Complicated | ||
17 | Optional | Custom | Demographic | investor | Do you manage your own investments? | Actively | Passively | Use a Broker | Not an Investor | ||
18 | Optional | Custom | Demographic | housing | What is your housing status? | Homeowner | Renter | ||||
19 | Optional | Custom | Demographic | employment | What is your employment status? | Employed | Self-Employed | Unemployed | Retired | ||
20 | Optional | Custom | Demographic | health-insurance | Do you have health insurance? | Employer Provided | Private Policy | Medicare | Uninsured | ||
21 | Optional | Custom | Demographic | political-party | What is your political party? | Democrat | Republican | Independent | Not Applicable | ||
22 | Optional | Custom | Demographic | income | What is your income level | None | |||||
23 | Optional | Custom | Demographic | experience | How many years experience? | None | 1-3 | 3-4 | 5-9 | 10+ | |
24 | Optional | Custom | Demographic | style | What is your style | ||||||
25 | |||||||||||
26 | |||||||||||
27 | Optional | Custom | Company | company-name | Company Name | ||||||
28 | Optional | Custom | Company | company-industry | Company Industry | ||||||
29 | |||||||||||
30 | |||||||||||
31 | Optional | Custom | Contact | firstname | First Name | ||||||
32 | Optional | Custom | Contact | lastname | Last Name | ||||||
33 | Optional | Custom | Contact | mobile | Mobile phone number | ||||||
34 | Optional | Custom | Contact | call | Call permission status | yes | no | ||||
35 | Optional | Custom | Contact | sms | SMS text permission status | yes | no | ||||
36 | Optional | Custom | Contact | address-1 | Address line 1 | ||||||
37 | Optional | Custom | Contact | address-2 | Address line 2 | ||||||
38 | Optional | Custom | Contact | address-city | City | ||||||
39 | Optional | Custom | Contact | address-state | State | ||||||
40 | Optional | Custom | Contact | address-zip | Zip Code | ||||||
41 | Optional | Custom | Contact | timezone | Timezone | ||||||
42 | |||||||||||
43 | |||||||||||
44 | Optional | Custom | Interests | interest1 | |||||||
45 | Optional | Custom | Interests | interest2 | |||||||
46 | Optional | Custom | Interests | interest3 | |||||||
47 | Optional | Custom | Interests | interest4 | |||||||
48 | Optional | Custom | Interests | interest5 | |||||||
49 | Optional | Custom | Interests | interest6 | |||||||
50 | Optional | Custom | Interests | interest7 | |||||||
51 | Optional | Custom | Interests | interest8 | |||||||
52 | Optional | Custom | Interests | interest9 | |||||||
53 | |||||||||||
54 | |||||||||||
55 | Optional | Custom | Interests | concern1 | What is your top personal concern | Money | Health | Job/Career | Relationship | Safety | |
56 | Optional | Custom | Interests | objective1 | What is your top objective | ||||||
57 | |||||||||||
58 | |||||||||||
59 | Optional | Custom | Psycographic | million | What would you do with a million bucks | ||||||
60 | Optional | Custom | Psycographic | outlook | What word best describes your outlook | ||||||
61 | Optional | Custom | Psycographic | personality | What word best describes your personality | ||||||
62 | Optional | Custom | Psycographic | zodiac | What's your sign | ||||||
63 |