Earnware Data Fields

	A	B	C	D	E	F	G	H	I	J	K
1	Group	Type	Purpose	Field name	Description	Option-1	Option-2	Option-3	Option-4	Option-5	Note

2	All	Standard	General	email	Email Address
3	All	Custom	Acquisition	ipAddress	Opt-in IP Address
4	All	Custom	Acquisition		Opt-in Time/Date						<< What are we using for this?
5	All	Custom	Acquisition		Opt-in URL						<< What are we using for this?
6	All	Custom	Acquisition	sourceId	utm_source ID
7	All	Custom	Acquisition	audience	utm_audience=f_35-44
8	All	Custom	Acquisition	medium	UTM Traffic Medium
9	All	Custom	Acquisition	placementId	UTM Ad Placement
10	All	Custom	Acquisition	content	UTM Traffic Source
11	All	Custom	Acquisition	campaign	UTM Campaign
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14	Optional	Custom	Demographic	age-range	What is your age range?	25-34	35-44	45-54	55-64	65+
15	Optional	Custom	Demographic	gender	What is your gender	Male	Female	Other	Not Applicable
16	Optional	Custom	Demographic	relationship	What's your relationship status	Single	Married	In a Relationship	It's Complicated
17	Optional	Custom	Demographic	investor	Do you manage your own investments?	Actively	Passively	Use a Broker	Not an Investor
18	Optional	Custom	Demographic	housing	What is your housing status?	Homeowner	Renter
19	Optional	Custom	Demographic	employment	What is your employment status?	Employed	Self-Employed	Unemployed	Retired
20	Optional	Custom	Demographic	health-insurance	Do you have health insurance?	Employer Provided	Private Policy	Medicare	Uninsured
21	Optional	Custom	Demographic	political-party	What is your political party?	Democrat	Republican	Independent	Not Applicable
22	Optional	Custom	Demographic	income	What is your income level	None
23	Optional	Custom	Demographic	experience	How many years experience?	None	1-3	3-4	5-9	10+
24	Optional	Custom	Demographic	style	What is your style
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27	Optional	Custom	Company	company-name	Company Name
28	Optional	Custom	Company	company-industry	Company Industry
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31	Optional	Custom	Contact	firstname	First Name
32	Optional	Custom	Contact	lastname	Last Name
33	Optional	Custom	Contact	mobile	Mobile phone number
34	Optional	Custom	Contact	call	Call permission status	yes	no
35	Optional	Custom	Contact	sms	SMS text permission status	yes	no
36	Optional	Custom	Contact	address-1	Address line 1
37	Optional	Custom	Contact	address-2	Address line 2
38	Optional	Custom	Contact	address-city	City
39	Optional	Custom	Contact	address-state	State
40	Optional	Custom	Contact	address-zip	Zip Code
41	Optional	Custom	Contact	timezone	Timezone
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44	Optional	Custom	Interests	interest1
45	Optional	Custom	Interests	interest2
46	Optional	Custom	Interests	interest3
47	Optional	Custom	Interests	interest4
48	Optional	Custom	Interests	interest5
49	Optional	Custom	Interests	interest6
50	Optional	Custom	Interests	interest7
51	Optional	Custom	Interests	interest8
52	Optional	Custom	Interests	interest9
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55	Optional	Custom	Interests	concern1	What is your top personal concern	Money	Health	Job/Career	Relationship	Safety
56	Optional	Custom	Interests	objective1	What is your top objective
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59	Optional	Custom	Psycographic	million	What would you do with a million bucks
60	Optional	Custom	Psycographic	outlook	What word best describes your outlook
61	Optional	Custom	Psycographic	personality	What word best describes your personality
62	Optional	Custom	Psycographic	zodiac	What's your sign
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