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TOTAL BUDGET€5,000.00<- Insert daily budget for campaign
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TYPECAMPAIGN OBJECTIVEAUDIENCEADDITIONAL AUDIENCE TARGETINGBUDGET %DAILY BUDGETAD VOLUMEINF WHITELISTINGPASSION PAGEAD TYPECreative round
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ProspectingConversions, 1 day clickBest-performing interestsExclude all purchasers10.0%€500.0041x banner, 1x gif & 2x videoRound 1
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ProspectingConversions, 1 day clickAdvantage+Exclude all purchasers20.0%€1,000.0010
10 best selling ads from last 30 days
Existing winners
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ProspectingConversions, 1 day clickBROADExclude all purchasers10.0%€500.0041x banner, 1x gif & 2x videoRound 1
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ProspectingConversions, 1 day clickBest-performing LLAsExclude all purchasers10.0%€500.0041x banner, 1x gif & 2x videoRound 1
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PROSPECTING TOTAL50.0%€2,500.00
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Re-engagementConversions, 1 day clickVideo watchers stack 30 daysExclude all purchasers2.5%€125.0041x banner, 1x gif & 2x videoRound 2
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Re-engagementConversions, 1 day clickEngaged audience FB + IG 365 daysExclude all purchasers5.0%€250.0041x banner, 1x gif & 2x videoRound 2
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Re-engagementConversions, 1 day clickEngaged audience FB + IG 30 daysExclude all purchasers2.5%€125.0041x banner, 1x gif & 2x videoRound 2
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RE-ENGAGEMENT TOTAL10.0%€500.00
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RetargetingConversions, 1 day clickWebsite visitors 180 daysExclude all purchasers6.0%€300.0062x banner, 2x gif & 2x videoRound 3
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RetargetingConversions, 1 day clickWebsite visitors 30 daysExclude all purchasers6.0%€300.0062x banner, 2x gif & 2x videoRound 3
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RetargetingCatalog Sales, 1 day clickView content 180 daysExclude all purchasers6.0%€300.0042x carousel, 2x collectionCatalog
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RetargetingConversions, 1 day clickStack frequency view content + TOP 25% website visitorsExclude all purchasers6.0%€300.005
2x banner, 1x gif, 1x carousel & 1x video
Round 3
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RetargetingCatalog Sales, 1 day clickAdd to cart 180 daysExclude all purchasers6.0%€300.0042x carousel, 2x collectionCatalog
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RETARGETING TOTAL30.0%€1,500.00
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RetentionConversions, 1 day clickPurchase_180, Klaviyo BuyersExclude purchasers 7 days10.0%€500.0063x banner, 2x gif, & 1x videoRound 4
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RETENTION TOTAL10.0%€500.00
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TOTAL100.0%€5,000.00
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