B2B marketing plan template

	A	B	C	D
1	B2B MARKETING PLAN TEMPLATE
2	What to do	Start date	End date	Comments
3
4	Executive summary	11/21/2018	11/30/2018
5	General overview	11/21/2018	11/24/2018
6	Current stage	11/24/2018	11/27/2018
7	Overall purpose	11/27/2018	11/30/2018
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9	Goals to achieve	12/1/2018	12/20/2018
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11	Goal 1	12/1/2018	12/5/2018
12	Goal 2	12/5/2018	12/9/2018
13	Goal 3	12/9/2018	12/14/2018
14	Goal 4	12/14/2018	12/17/2018
15	Goal 5	12/17/2018	12/20/2018
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17	Competitor analysis	12/20/2018	12/31/2018
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19	Leaders	12/20/2018	12/22/2018
20	Their targer clients/markets	12/23/2018	12/24/2018
21	Their difference	12/24/2018	12/25/2018
22	Key messages	12/25/2018	12/26/2018
23	Needs/pain they hit	12/26/2018	12/31/2018
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25	Target market	1/1/2019	1/10/2019
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27	Buyer personas	1/10/2019	1/20/2019
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29	Background	1/10/2019	1/13/2019
30	Demographics	1/13/2019	1/16/2019
31	Common objectives	1/16/2019	1/20/2019
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33	Understanding buyer's journey	1/20/2019	1/31/2019
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35	Awareness	1/20/2019	1/23/2019
36	Consideration	1/23/2019	1/27/2019
37	Decision	1/27/2019	1/31/2019
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39	Unique selling proposition	2/1/2019	2/5/2019
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41	Brand story	2/5/2019	2/15/2019
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43	Online marketing	2/15/2019	3/15/2019
44		2/15/2019	3/15/2019
45	Content marketing	2/15/2019	3/15/2019
46	Social media marketing	2/15/2019	3/15/2019
47	Email marketing	2/15/2019	3/15/2019
48	SEO	2/15/2019	3/15/2019
49	Measurement and KPIs	2/15/2019	3/15/2019
50	Strategy and tactics	2/15/2019	3/15/2019
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