Dispensary SEO Keyword Research Spreadsheet Template
|How to use these templates:|
|Like our cannabis dispensary keyword research template, but want to share access with a larger team? This Google Sheets version of our template is the perfect solution.|
|Just like the bundle of Microsoft Excel downloads, these templates will help you manage your dispensary keyword research targets. In this template, we've broken down the template into the following sheets:|
|2) NAP (Name, Address, and Phone)|
|3) Branded Keywords|
|4) City Keywords|
|5) Nearby Keywords|
|6) General Keywords|
|Start with the NAP tab. The NAP tab is where you enter your business name, city, state, full state name, and zip code. Fill in your business details for one or multiple locations. This tab will is used as the source to auto generate keyword suggestions in the branded, city, nearby, and general tabs. |
Branded keywords are any search term with your business name. Branded keywords include your company name plus search identifiers like address, hours, location, menu, prices, and reviews. Examples: dispensary name, dispensary name menu, and dispensary name hours.
City keywords are search terms that include the city of the retail store and a cannabis keyword. Examples: marijuana store in San Francisco, organic bud in San Francisco, and San Francisco cannabis.
Nearby keywords are geo-targeted keywords based on the user's location. Mobile device users commonly use nearby keywords. Desktop users must enable their location services to access these search terms. Examples: cannabis clubs near me, pot near me, and dispensaries near me.
General keywords are cannabis related search terms that exclude your business name, location, and nearby. General keywords are the most competitive because you're competing with large websites like Leafly, Weedmaps, and Yelp. Examples: cannabis club, dispensary, marijuana, and rec store.
Once your review your keyword targets in each tab, we suggest tracking your search engine rankings using software like Ahrefs, Pro Rank Tracker, and MOZ. Monitor the progress of your search engine optimization efforts from the beginning of the campaign.
|Template provided by Foottraffik||https://www.foottraffik.co/|