Prelim Business Plan
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RetroVision - Preliminary Business Model
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Operations TeamDevelopmentDistribution
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[Monthly CTC]M1M2M3M4M5M6M7M8M9M10M11M12
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Leadership
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Founder10,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,000
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Design
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Lead Designer15,00015,00015,00015,00015,00015,00015,00015,00015,00015,00015,00015,00015,000
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Assistant Designer 1
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Assistant Designer 210,00010,00010,00010,00010,00010,00010,000
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Marketing, Sales, Distribution
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Brand Manager40,00040,00040,00040,00040,00040,00040,00040,00040,00040,000
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Sales/Marketing Executive 120,00020,00020,00020,00020,00020,00020,00020,00020,000
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Sales/Marketing Executive 220,00020,00020,00020,00020,00020,00020,00020,00020,000
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On-Site Sales Executive 120,00020,00020,00020,00020,00020,00020,00020,00020,000
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On-Site Sales Executive 220,00020,00020,00020,00020,00020,00020,00020,00020,000
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On-Site Sales Executive 320,00020,00020,00020,00020,00020,00020,00020,00020,000
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Technology Maintenance
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CTO
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Engineer 1
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Engineer 220,00020,00020,00020,00020,00020,00020,00020,00020,00020,000
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[One-Time Costs]
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Engineering Support [External]240,00080,00080,00080,000
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Design and Content Development [External]240,00080,00080,00080,000
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Total Monthly185,000185,000185,00085,000185,000185,000195,000195,000195,000195,000195,000195,000TOTAL
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Including Overheads @ 1.6x296,000296,000296,000136,000296,000296,000312,000312,000312,000312,000312,000312,0003,488,000
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Direct Sales - Mobile InternetGross Revenue per UnitNos Downloads - Paid version
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App Downloads - iPhone1251200144017282073.62488.322985.9843583.18084299.816965159.780352
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App Downloads - iPad2501200144017282073.62488.322985.9843583.18084299.816965159.780352
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App Downloads - Android Store1251200144017282073.62488.322985.9843583.18084299.816965159.780352
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Revenues - Paid version
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150,000180,000216,000259,200311,040373,248447,898537,477644,973
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300,000360,000432,000518,400622,080746,496895,7951,074,9541,289,945
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150,000180,000216,000259,200311,040373,248447,898537,477644,973TOTAL
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Total Direct Sales:600,000720,000864,0001,036,8001,244,1601,492,9921,791,5902,149,9082,579,89012,479,341
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On-Site SalesGross Revenue per UnitDevice CostNos Devices [rentable] MaxCapexNos Sold - On-Site Sales
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Full version - Tablet10020,00020400,00015001800216025923110.43110.43110.43110.43110.4
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Full Version - Smartphone506,00030180,00020002400288034564147.24147.24147.24147.24147.2
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Lite version - Smartphone206,00040240,00030003600432051846220.86220.86220.86220.86220.8
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820,000Revenues - On-Site Sales
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150,000180,000216,000259,200311,040311,040311,040311,040311,040
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100,000120,000144,000172,800207,360207,360207,360207,360207,360
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60,00072,00086,400103,680124,416124,416124,416124,416124,416TOTAL
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Total On-Site Sales310,000372,000446,400535,680642,816642,816642,816642,816642,8164,878,160
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Annually…
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Total Operational Costs3,488,000
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Total Cap Ex820,000
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Total Internet Sales Revenue12,479,341
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Total On-Site Sales Revenue4,878,160
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Gross Profit13,049,501
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