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PLANTILLA DE PRESUPUESTO DE MARKETING
https://es.smartsheet.com/try-it?trp=883702
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ENEROFEBREROMARZOPRIMER TRIMESTREABRILMAYOJUNIOSEGUNDO TRIMESTREJULIOAGOSTOSEPTIEMBRERESUMEN DEL TERCER TRIMESTREOCTUBRENOVIEMBREDICIEMBRERESUMEN DEL CUARTO TRIMESTRERESUMEN DE FIN DE AÑO
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RESUMENPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALCOMENTARIOS
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EQUIPO/PERSONAL$10,000$9,000$8,000$7,000$6,000$5,000$24,000$21,000$3,00087.50%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$24,000$21,000$3,00087.50%
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MARKETING LOCAL$9,000$8,000$7,000$6,000$5,000$4,000$21,000$18,000$3,00085.71%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$21,000$18,000$3,00085.71%
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RELACIONES PÚBLICAS$8,000$7,000$6,000$5,000$4,000$3,000$18,000$15,000$3,00083.33%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$18,000$15,000$3,00083.33%
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GENERACIÓN DE CLIENTES POTENCIALES$7,000$6,000$5,000$4,000$3,000$2,000$15,000$12,000$3,00080.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$15,000$12,000$3,00080.00%
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REDES SOCIALES$6,000$5,000$4,000$3,000$2,000$1,000$12,000$9,000$3,00075.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$12,000$9,000$3,00075.00%
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PUBLICIDAD$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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CAMPAÑAS DE VENTAS$4,000$3,000$2,000$1,000$0$5,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
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FERIAS COMERCIALES$3,000$2,000$1,000$0$5,000$4,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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COMUNICACIONES$2,000$1,000$0$5,000$4,000$3,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
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VARIOS$1,000$0$5,000$4,000$3,000$2,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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OTRA CAT. 1$0$5,000$4,000$3,000$2,000$1,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$800$20$800$20$10$2,000$1,610$2,040-$430126.71%$0$0$0$0$0$0$0$0$0$7,610$11,040-$3,430145.07%
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OTRA CAT. 2$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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$60,000$54,000$48,000$42,000$36,000$30,000$30,000$30,000$0100.00%$0$0$0$0$0$0$0$0$0$800$20$800$20$10$2,000$1,610$2,040-$430126.71%$0$0$0$0$0$0$0$0$0$31,610$32,040-$430101.36%
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ENEROFEBREROMARZOPRIMER TRIMESTREABRILMAYOJUNIOSEGUNDO TRIMESTREJULIOAGOSTOSEPTIEMBRETERCER TRIMESTREOCTUBRENOVIEMBREDICIEMBRECUARTO TRIMESTREFIN DE AÑO
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GASTOSPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALPRESUPUESTOREALDIFERENCIA MONETARIADIFERENCIA PORCENTUALCOMENTARIOS
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EQUIPO/PERSONAL
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RR. HH./Adquisición$10,000$9,000$8,000$7,000$6,000$5,000$24,000$21,000$3,00087.50%$0$0$0$0$0$0$0$0$0$24,000$21,000$3,00087.50%
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Miembro del personal 1$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Miembro del personal 2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Miembro del personal 3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Miembro del personal 4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Miembro del personal 5$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Miembro del personal 6$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Miembro del personal 7$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Beneficios$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Impuestos$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$10,000$9,000$8,000$7,000$6,000$5,000$24,000$21,000$3,00087.50%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$24,000$21,000$3,00087.50%
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MARKETING LOCAL
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Impresiones$9,000$8,000$7,000$6,000$5,000$4,000$21,000$18,000$3,00085.71%$0$0$0$0$0$0$0$0$0$21,000$18,000$3,00085.71%
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En la tienda$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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POP$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$9,000$8,000$7,000$6,000$5,000$4,000$21,000$18,000$3,00085.71%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$21,000$18,000$3,00085.71%
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RELACIONES PÚBLICAS
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Eventos públicos$8,000$7,000$6,000$5,000$4,000$3,000$18,000$15,000$3,00083.33%$0$0$0$0$0$0$0$0$0$18,000$15,000$3,00083.33%
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Patrocinios$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Comunicados de prensa$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Seminarios web$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Conferencias$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Eventos de clientes$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$8,000$7,000$6,000$5,000$4,000$3,000$18,000$15,000$3,00083.33%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$18,000$15,000$3,00083.33%
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GENERACIÓN DE CLIENTES POTENCIALES
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SEO$7,000$6,000$5,000$4,000$3,000$2,000$15,000$12,000$3,00080.00%$0$0$0$0$0$0$0$0$0$15,000$12,000$3,00080.00%
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Publicidad$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Google AdWords$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Reorientación$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Patrocinios$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$7,000$6,000$5,000$4,000$3,000$2,000$15,000$12,000$3,00080.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$15,000$12,000$3,00080.00%
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REDES SOCIALES
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Twitter$6,000$5,000$4,000$3,000$2,000$1,000$12,000$9,000$3,00075.00%$0$0$0$0$0$0$0$0$0$12,000$9,000$3,00075.00%
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Facebook$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Pinterest$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Instagram$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Google+$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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LinkedIn$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$6,000$5,000$4,000$3,000$2,000$1,000$12,000$9,000$3,00075.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$12,000$9,000$3,00075.00%
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PUBLICIDAD
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En línea$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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Impresiones$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Vida al aire libre$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Radio$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Televisión$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Otro$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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CAMPAÑAS DE VENTAS
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Campaña A$4,000$3,000$2,000$1,000$0$5,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
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Campaña B$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Campaña C$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Campaña D$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Campaña E$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$4,000$3,000$2,000$1,000$0$5,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
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FERIAS COMERCIALES
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Feria comercial 1$3,000$2,000$1,000$0$5,000$4,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
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Feria comercial 2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Feria comercial 3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Feria comercial 4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Feria comercial 5$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$3,000$2,000$1,000$0$5,000$4,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%