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Science of Story Building: Trust Summit - a conversation on trust and enagement in media
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A conversation among nearly 50 scholars and media practioners at the University of Florida June 11 and 12, 2018, explored and raised the following questions to learn more about what scholarship tells us about trust, how its formed and what media organizations can employ to help build or increase trust from their communities.
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Breakout One: How do you get people interested and excited about something they haven’t seen — or don’t believe exists or can exist?” With respect to journalism, how do you help both the public and newsrooms to take a leap of faith with one another to imagine and try to bring to reality enduring trust and mutual respect between newsrooms and the public?
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Breakout Two: In an era where we have documented news fatigue, how do we make the truth “more interesting”? How does social identify affect trust? Is trust fragile or rugged? What erodes trust once it’s been established?
How do we earn trust with communities with historic reasons for not trusting media? When we mention community, what does community mean? How can we engender empathy for communities in newsrooms?
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Breakout Three: Can we turn journalism into a 2-way conversation where journalists listen to their communities? Should we?

Social scientists study what people are doing. If someone would build tools that would let you intervene in behavior, what would they be?

How can journalists incorporate vulnerability as a method to build trust without compromising objectivity?
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Breakout Four: Questions
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What are the models and methods for change in organizations and among practioners? How can we incorporate research into newsrooms? How can we experiment with small innovations or interventions? How do you implement these research-based ideas in newsrooms?
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How can we incorporate more insights from sister disciplines/industries and how do we build a learning culture? How do we find and build relationships with trusted entitites?
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What is the role of facts in trust building and storyteling? How does trust vary when considering the source vs. the message? How do feelings shape trust in information?
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Questions raised by participants
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Is trust a one-way vs. a two-way street? Who trusts whom?
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Do we need to redefine trust? Use different terminology? Does it need to be evaluated?
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what is the spectrum of trust?
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How do community power structures and relationships with journalists impact what's considered news?
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How do we define important terms -- news, info, journalism -- and how do different stakeholders define those terms?
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As a journalist, how can we introduce vulnerability as a method to build trust without compromising objectivity?
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What does social science research tell us about design interventions to get people into an accuracy mindset when sharing online?
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How do you sustain journalism that engages commuities and is accountable to them?
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What is the overall efficacy of the public-powered journalism model for building trust at scale?
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What's going on with trust across disciplines and industries?
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How do norms influence consumption of news, beliefs on civic duties, etc.?
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How do you convince people that earning trust is part of their job?
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How do you help under-served communities imagine a journalism that better serves them?
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How can stories be mindful of tone to not trigger perceived class/partisan divides?
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Can a trust ranking of news mediums be developed? Which people find most/least trustworthy today? Where do newsletters and podcasts fit?
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How does who we are inform how we approach this work and these questions
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How do we give people tools for discernment? How do we offset history of mistrust?
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How do you get people excited about something they haven't seen? How do you get them to take a leap of faith?
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How can we distinguish ourselves from propaganda -- re: elements of story? How to stop people feeding their bias? What are the steps?
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What are the limits/dangers of storytelling?
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What is the role of images for a story and who the story represents?
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How do social norms and networks affect what we trust?
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Can journalism be a more service-oriented profession? --> come from a 'we care for you' 'we're here for you' place
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How can we design social media to give people tools for depolarization?
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How do we scientifically test social media changes and interventions, to see they are a net good, toward building trustworthy behavior
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How do we do a better job of engaging with all parts of our communities? Increased representation in newsrooms is good, but how do we help all journalists work with people who are unlike them?
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How does decision making shape news engagement?
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How does implicit bias shape interaction between journalists and communities?
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How does skepticism relate to a decision to trust or mistrust? Is it a precursor to both?
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How does coded language relate to trust?
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Is trust something we do immediately based on particular criteria, or does it grow over time?
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Are there specific elements that are fundamental to establishing trust?
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Relation between online journalism and online education -- what can ed schools teach us about teaching readers about the world?
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How do we look before/after 2016 election, Trump?
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How have dwindling newsroom staff sized contribute to an erosion of trust?
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What are the different kinds of trust we are hoping for?
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What does "trust" look like? What are the boundaries of trust? levels of trust?
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What does it mean to not have news and information?
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How can journalists re-approach sources and audiences toward listening and hearing to reveal why trsut doesn't exist?
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How do we define "infrastructure" of news, information, data, new platforms, etc.?
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How to earn and keep strust w/communities with historical reasons for not trusting media?
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When we mention community, what does "community" mean?
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In an era where we have documented news fatigue, how do we make the truth "more interesting"?
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How does social identity affect trust?
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How do you help people see the posssibilities of something that doesn't exist?
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Social scientists study what people are doing. If someone would build tools to let you intervene in behavior, what would those tools be?
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What are some of the elements that erode trust once it's be established?
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How does trust vary when considering the "source" vs the "message"?
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How do gut feelings shape trust in info?
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How do you implement these research-based ideas in newsrooms?
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Is trust fragile or rugged?
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What is the role of facts in trust building and storytelling?
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How to equip newsrooms to have /engender empathy for the communities?
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