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5 | About | |||||||||
6 | This spreadsheet contains the following Google Ads filtered data: | |||||||||
7 | - List of top 200 placements with more than 10% bot traffic identified by Opticks in the last 3 months | |||||||||
8 | - List of top 500 IP addresses and their countries with bot traffic identified by Opticks in the last 3 months | |||||||||
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10 | How to use this list | |||||||||
11 | [Full instructions here] | GET A DEMO | ||||||||
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13 | To exclude websites, apps, or YouTube channels | |||||||||
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15 | 1. In your Google Ads account, go to Tools → Shared library 2. Go to Placement exclusion lists and create a new list by clicking "+" and naming it 3. Click Enter multiple placements 4. Paste in the websites, apps, or YouTube channels from the Placement URL list here, or upload them as a file | |||||||||
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17 | To exclude IP addresses | |||||||||
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19 | 1. In your Google Ads account, click the Campaigns icon then the Campaigns tab 2. Select the campaign and go to Settings → Additional settings 3. Click the expanded IP exclusions section, enter the IP addresses from the IP Addresses list here, and click save | |||||||||
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21 | Note | |||||||||
22 | While you can copy placements & IPs and blacklist them in your campaigns and ad groups, you’ll need to check which types of campaigns allow for certain types of exclusions. For example, Performance Max or Shopping campaigns do not allow IP blacklisting. | |||||||||
23 | IP exclusions aren't available for video campaigns, hotel campaigns, App campaigns, Smart Display campaigns, and Discovery campaigns. | |||||||||
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