Analysis

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	A	B	C	D	E	F
1	User Interview Notes
2	Name	Hobby	Pain	Pleasure	Behavior	Context

3	Ajit S.	DJing	• it is a hard thing to learn • takes a lot of time to practice • not finding enough time in his busy schedule to practice	• lessons gifted by his wife could trust the info as he was getting it from a professional and a reliable source • loves learning something new • loves music • well paced training • a pace at which he could digest the info	• called other DJs asking about the DJ traning company for reviews • the training insititue familiarized him with the terminology • he took classes and practiced on his own	• does not search for the info online • uses word of mouth • practiced 6 months ago
4	Ashley G.	Horseback Riding	• the search was very hard and it took her a long time • she had to really search through • no clear information about requirements pertaining to the hobby • stressful going all the way out there just to find out that you have to come back with certain paperwork • very time consuming and work and school sometimes come in the way for scheduling this • very hard to learn the hobby • you need to know what you are doing and be very careful • equipement was expensive • expensive hobby $150 an hour	• gaining more knowledge about horseback riding • enjoys the learning experience • loves horses • knowing the right people to train from * she got some equipement for free from them	• doesnt seek knowledge about the hobby just goes to barnes and noble • always reads the reviews • trusts word of mouth	• searched online where she will be able to ride horses in NYC • practiced 3 weeks ago • already has basic knowlegde about the hobby • knows what website to go to while seeking information about horseback riding • watches videos online and searchs the internet for more info
5	Daniel H.	DJing / drawing / origami	• search process wasn't straightforward • the flow of searching online for info on origami and then practicing is not straightforward and consistent • very long setup process for DJing - 20-30 mins • being overly critical of himself for drawing	• reallly likes music • found the info online really helpful • his track list crashed and he looked online for info on fixing it and he found it • finding books on origami from familiar authors • origami - easy to setup, easy process to get it going • feels inspired when practicing his hobby • enjoys the process of creating • performing in front of a crowd was an energizing experience	• trusts the manuals of his native DJ equipment as it is from the manufacturer • gauges progress by challenging himself with more complex tracks to mix • compares his past projects to see how far he's come	• takes out books from the library • researches online • looks at reference pictures • used google images for drawing reference
6	Elizabeth M.	Guns	• found a location to shoot but not the phone number on the website • had to go with word of mouth which was pretty annoying • time and money • ammunition is expensive • added costs and maintenance of the gun • high risk involved in the hobby as it could be fatal	• likes the challenge • a lot of people in her family in the same thing so likes doing this with them • likes the interactivity of the hobby unlike collecting stamps	• looks for info about different guns and what extra products she can use with them • goes to the shooting range to try out different weapons • knows what she is looking for • has basic knowledge about the hobby before performing the search • didn't go in searching for the info blindly • checks out what other people are doing and their techniques • asks other people who are in the same stuff for more info apart from videos	• searches online for where she can shoot and buy ammo • orders supplies for the hobby online • finds watching videos better than reading
7	Gonzalo E.	Basketball	• hard to learn • can sustain injuries while playing - has seen his friends getting injured	• enjoys playing it • gets a sense of satisfaction from playing it • makes him feel good • has fun doing it	• trusts the information based on the credibility of the website	• visits websites • word of mouth • recommendations from friends • watches videos online - youtube
8	Kaylyn C.	Running and lifting weights	• getting advice off of the internet could be a little risky • even if you take a week off you lose consistency in training • getting hurt if form is not proper and not warming up before running	• found the information easily laid out and easy to find • step by step information helped her out in improving her form • makes her feel good • clears her mind • gets in her zone • loves the whole learning experience	• does 5k and spartan races • refers to word of mouth and takes advice from a friend over online articles • trusted the advice from a personal trainer since he had certifications	• reads books in spare time for more info • watches videos on youtube about working out • refers to info from instagram • word of mouth • social media • articles • books
9	Kenneth M.	Playing the guitar	• there's a lot of false information out there • not easy to learn • takes a lot of time, dedication and practice • a little frustrating in the beginning	• a lot of learning resources now that before • learning stuff now is a lot easier • information is available easily • got whatever he needed in a straightforward manner • with experience you get better at weeding through the wrong info • you learn a new thing everyday • step by step instructions • connecting with people using social media and getting tips from them regarding good resources	• initially opted to go for classes then because of time constraints decided to learn on his own • slowly started learning selected songs and got pretty good at them • cross references the tutorials with the original songs • trusts content from professionals in the industry as a social proof • compares himself with professional musicians to gauge his progress • talked to other guitarists for more info	• shopped for the guitar online • watched different youtube videos to learn the skills he required • learned it online • apps like guitar pro, etc • ebooks
10	Kid 1	Longboarding	• no time because of school • found no details on the website pertaining to wood quality • getting older and having a lot more responsibilities • has a more tight schedule now • got frustrated when he didn't know much and was searching for information. Found the information to be redundant and not useful • falling off the board could cause serious injuries • the hobby could be expensive for a young kid	• got inspired through friends • really likes longboarding • received information from people like him who loves the hobby. It helped him trust the information a lot more. • saw genuine reviews of the longboards • loves the competitiveness with his friends	• when searching online, tried to find the best board for the best price • reads a lot of reviews about boards before buying them • loves to research more about customizing his board • learned on his own and from friends • reads comments from other users • compares himself to the kids in the neighbourhood to gauge his progress • challenges himself with tougher tricks • practices this hobby after finishing his homework	• researhes more info about the hobby online • youtube videos from people he can related to and not salesmen • board websites • discovered his favorite website through google • searched for info during the summer • read artciles online to find more info
11	Kid 2	Cars	• not knowing where to find certain addons for car mods	• loves to look at cars and searching for info about modding them • trusted the informaton on the official bmw website and the owner's manuals they provided	• helped his mom get a car • learns specific details of the car like horsepower, rpm, torque, etc • compares himself to his friends and family to gauge his knowledge level • goes to car shows	• searched for information relating to cars online • checks instagram for new cars • watches youtube videos
12	Kid 3	Making videos	• the information he found would show him how to make the thing better • there was no step by step information • wants to learn more about the hobby rather than do homework	• likes tv a lot • really likes to produce and directs his video	• watches a lot of tv • curious to learn how he can make a tv show • takes photos and makes video for school • trusted the information in the video as it was from a professional • takes the time to research before comiiting on doing it • compares himself to real producers and directors to gauge his skill level • watches a lot of bts stuff	• took class in school on videography • asks his teachers for more info
13	Mansi B.	Cooking	• expensive to eat out everyday • the food wasnt healthy • some recipes had ingredients that were not available in her locality • did not have alternative ingredients to use if the original ones were not available • requires a lot of patience	• eat healthy • the hobby opened up new doors for her • save money • makes her feel better • keeps her occupied • loves learning new recipes and new cultures through cooking different foods • feels really proud of herself	• trusts the information as it is directly from the chefs • likes the videos to be short and to the point • check out youtube channels based on the # of subscribers and the # of reviews • cooks 5 times a week • gauges her progress by comparing it to her mom and having her friends taste the cooked food	• watches food tv shows • youtube videos • asked mom for tips every now and then • subscribed to magazine - vegeratian times
14	Sue A.	Horseback Riding, soap making and painting	• have had accidents in the past while riding horses • felt intimidated by the level of difficulty in some tasks of the hobby • has the perfectionist attitude • getting out of her comfort zone is hard for her • allowing herself time • has to change her schedule around her clients • soap making hobby can be expensive • a lot of crappy information out there	• loves animals • likes the competition • finding info online saves time and energy • made her feel comfortable after purchasing the product as she did her research • after finding what she is looking for she feels satisfied and the search has ended for that moment • likes the structured approach	• finds where the nearest stables are • looks at pictures of horses online • how much does it cost for the upkeeping of the horse • doesn't want to travel for her hobby jut wants to do it on her own • travels all over the world to learn more about her hobbies	• looked up information pertaining to this using google • took an online art course on painting • checks artists blogs • online videos • books • barnes and noble
15	Supriya M.	Drawing and painting	• supplies were kind of expensive • some stuff was not very helpful due to the lack of description • they didn't explain the main parts very nicely • saw a video but didn't know what exactly happened in the middle • none of her friends are interested in the hobbies she is in • doesn't get to do it as often as she may like because of her schedule	• her husband motivated her to get back into it • likes step by step info • exploring different ways to do stuff • likes it when the whole process is shown • short and descriptive videos • got a sense of accomplishment upon finishing a painting she learned from an online step by step video • doesn't care if she is doing it right or wrong she enjoys the process	• constantly searches for more info online • wants to make as less mistakes as possible • skims through the videos first to checkout the content and then if she likes it, watches it at normal speed • checks how many views and comments are there for the video • not so much influenced by comments • tries highler levels by slowly increasing the difficulty level to gauge her own progress • searches for supplies that don't go over her budget	• tv shows • youtube videos • image reference • online articles
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