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Canby Builders Supply Co.2022 Actual Gross RevenueTarget Marketing BudgetTarget Marketing Budget
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$10,000,000$200,0002%
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Annual ExpensePercentage of Marketing BudgetNotes
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Marketing Services
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Mountain Mojo Group$84,00042%Monthly marketing services, bi annual media capture visits
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Local Photo/Video$00%
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Event Design $5,6003%4 event promotions from design to promotion and recap
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B2B$30,00015%Sales enablement and revenue drivers
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eCommerce$00%N/A
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CallRail Call Tracking$6000%Call tracking software
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New website$16,0008%One time expense
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Digital Advertising
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Google Ads$24,00012%Search ads
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Social Ads $18,0009%FB/IG/ND and potentially LI ads
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Partner Ads$00%In store TV?
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Traditional Advertising
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Giveaways$3,0002%Promotional giveaways
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Radio$00%
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TV$00%
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Events
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TBD$2,0001%Hard cost, giveaways, branded merch
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Sponsorship / Donation
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Non profit #1$2,5001%
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Non profit #2$2,5001%
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Non profit #3$2,5001%
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Non profit #4$2,5001%
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Signage
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In store signage$15,0008%
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Manufacturer Dollars
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Dewalt-$2,500-3%Incentive and marketing partnership spend
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Pacific Wood Laminates-$7,500-4%
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Hardel-$7,500-4%
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Total Spend$190,70095%
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Recommended Budget$200,000100%
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Growth Plan Samples
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Maintain1.5%$150,000
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Basic Growth 2.0%$200,000
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Medium Growth2.5%$250,000
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Aggressive Growth 3.0%$300,000
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