ABCD
1
Dashboard
Navagate through this spreadsheet using the tabs at the bottom

Below are required and recommended tasks leading up to your release with accompanying resources. Lauryn and the B8 Marketing team will be consulting with you along the way. After our introductory call, the marketing team will prepare campaign options and our internal initial target list for outreach. Once ready, we will email you with the updates to review before executing.
2
ResourcesFilmmaker Task List✓
3
Delivery Schedule

Key Art Specifications		Complete technical delivery, first and foremost, as outlined in the Delivery Schedule. Ensure you have also completed the legal deliverables submission.
4
Update the Contacts Tab with the missing contact details.
5
Link any final assets you have on the Marketing Assets Tab.
6
Marketing Strategy DeckReview the Marketing Strategy Deck for best practices and insight on how to best execute Filmmaker marketing tasks.
7
Ensure that your project’s IMDb has been created and is up to date with the release date(s), logline, summary and key art. Please remember to add Buffalo 8 as the distributor and add B8's EP credits, as noted in the onboarding email.
8
Influencer Outreach Templates (For Filmmakers)

Amazon Affiliate Program Instructions		Update the Outreach Tab with your efforts.

Add in any Partners (organizations, brands, non-profits, or businesses) that you have worked closely with throughout the filmmaking process for this project or with any partners that you believe may be a synergistic fit in the release of the film. Additionally, also add in any influencers who may be a good spokesperson for the project. This can include influencers with no existing ties to the project but whose audience closely aligns with the target audience of your film. To help incentivize influencers consider offering them an Amazon affiliate link, details of this program are to the left.

Discussions should be in motion months out from the release, but the actual marketing of the film should take place as close to the release date as possible. B8 will provide pitching ideas in the Marketing Campaign tab and conduct additional outreach.
9
Line up podcast and publication features to be released preferably during the pre-order window or immediately after the release. Please include any efforts in the Outreach Tab.
10
Consider hiring a publicist approximately two (2) months out from the release. Publicity efforts should be concentrated as close to the release date as possible. Please let us know if you need recommendations, and we would be happy to provide a list based on your budget level.
11
Email Blast ExampleBegin building your Email Blast list now, if you haven't already. This list will be vital during the time of release. (This can include the film's cast, crew, partners, friends, family, Kickstarter list, etc.) B8 will provide recommended email blasts dates on the Marketing Campaign Tab.
12
Marketing Strategy Deck

Facebook Groups to Join/Promote		Film Social Media (see Marketing Strategy Deck for best tips)
Set up social accounts and begin posting immediately if you haven’t already. You should be posting to Facebook and Instagram. Consider Twitter and Tiktok depending on your target audience.

Prepare and post social media assets leading up to the release (e.g. behind the scenes, countdown cards, quote cards, stills, character cards, etc). B8 will be creating a "Marketing / Social Toolkit," which will include customized content options for your team to share. This will be available in the "Marketing Assets" will be ready when we have our follow up phone call.
13
Be sure to encourage your community to leave reviews and don't forget to share this information on your socials and in your email blasts. (Rotten Tomatoes, Amazon, Google, Apple TV (if relevant), and YouTube (if relevant)). Request that your community add the film to their watchlist on Rotten Tomatoes in order to help with visibility of your film on the site.
14
Other Resources:Social Media Clip / Teaser Guidelines
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100