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Company name (sample: Nelson Mandela Museum)grammatical variations/trending spelling/alternativesSocial mentions in the last 24 hours? (topsy)Tweetreach statsTopsy sentimentDate last checkedFormulaeRule of thumb: do not post without tags, and do not have more than 3 per post
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Core keywordmandelanelsonmandela262000417005313/12/20131: Twitter/LinkedIn/G+1 core keyword; 1 related keyword; 1 general category OR 1 high visibility brand
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Related keywordmadiba- use a different combination for each post so you appear in multiple topics and you dont look repetitive
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Related keywordtataripnelsonmandelaEg.: Nelson Mandela's life lessons #mandela #tata #equality
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Related keyword2: Facebook, Pinterest, Flickr, Instagram1 core keyword; 1 "in the moment" event/popular person/top news story; 1 emotion/reaction
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Eg.: Nelson Mandela's life lessons #southafrica #nelsonmandela #truehero
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Core keywordsouth africa
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Related keyword3: WP tags1: the SEO phrase; 2: grammatical variation of that phrase (x2); unique tag for that article
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Related keywordEg.: Article is titled "The Achievements and Life of Nelson Mandela"
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Related keywordTags: "nelson mandela", "nelson mandela achievements", "nelson mandela life", "life and achievements"
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- these act as categories within your website, so 4/5 is OK as long as they ADD VALUE for the person searching for information
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General categories
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1equalityequal
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2politicspolitical
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High visibility relevant brands
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1bbc
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2cnn
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