The Data-Driven Design (3D) Playbook - An Optimization Lookup Chart for Marketing Teams
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INSTRUCTIONS / NOTES
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1 - About 3D
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This is a live document - and a work in progress – so there will be more notes added to the sheet as I progress.
I will also add more details around the sample sizes you need to collect for different data types, and the links/references sheet will grow.

2 - How to Use
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i) You need to be logged in to Google. Choose "Sign In" in the top-right corner.
ii) Go to the File menu and choose "Make a Copy".
iii) After about 5 seconds, a custom menu will appear called "3D Playbook" which allows you to start a project.
iv) Select the object you are interested in from the menu, and it will filter the sheet to show only that. (The menu only works when on the "3D Playbook" sheet.
v) Select "Continue" when you see the "Authorization Required" dialog.
vi) Choose the email account you want to grant access to
vii) Click "Allow"

viii) Select "Reset Playbook" to return it to it's full view state.

3 - Staying up to Date
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From time to time you may want to repeat the process from this Master Doc - to get the latest updates.
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