The Community Career Map (CCM) - A Free Template from CMX

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1		The Community Career Map (CCM) - A Free Template from CMX
2		The Community Career Map was created by David Spinks. The community team at CMX / Bevy uses it for career planning and talent reviews. Feel free to make a copy, and edit it to fit your own team's needs! Before you dive in, we recommend reading the quick guide on how to get the most out of this resource. This resource was created with inspiration from career paths from Holly Firestone (link) and Mary Thengvall (link) and modeled off Andy Hao's engineering career map.
3		*All levels can be applied to various community team specializations. ie. Community Manager, Content Manager, Events Manager, Operations Manager, etc.
4		Community Apprentice	Community Manager	Sr. Community Manager (IC or Manager)	Community Director (IC or Manager)	Sr. Community Director (IC or Manager)	VP, Community (IC or Manager)	Chief Community Officer

5	Profile and Responsibilities	• Entry level to a professional job progression • Typically requires little or no prior experience in the profession • Applies theories, principles and concepts in their discipline • Performs routine assignments following established policies and procedures; limited ability to deviate from standards • Uses existing procedures to solve routine problems • Receives instruction, guidance, and direction from others	• Has expanded knowledge and experience in their field; candidates are still building their knowledge and skills • Builds knowledge of the company processes, solutions, products, services and customers • Solves a range of straightforward problems • Analyzes possible solutions using standard procedures • Receives a moderate level of guidance and direction • Assists senior community managers in solving moderately complex problems that affect shipment or delivery of product • Develops and tests new and existing community engagement programs	• Has in-depth knowledge and experience in their field • Uses best practices and knowledge of internal and/or external business issues to improve community strategy and programs • Solves complex problems; takes a new perspective using existing solutions • Works independently and receives minimal guidance • Acts as a resource for colleagues with less experience • Performs design, development, testing, documentation, and analysis of complex community programs • Assignments include development of new community programs and sub-programs, as well as enhancements, modifications, and corrections to existing community programs Managers: • Directly supervise or have a dotted line to one or more community professionals in their daily tasks and priorities Note: This job level is where careers normally stabilize at for several years	IC's will focus on these areas: • Has specialized depth and/or breadth of expertise (e.g. deep expertise in a single field or a broad scope of expertise across multiple fields) • Interprets internal and/or external business issues and recommends best practices • Solves complex problems; takes a broad perspective to identify new and innovative solutions • Works independently, with guidance in only the most complex situations • Works on major components of the community experience and operations — developing strategy, planning, analysis, tracking ROI, design, development, testing, and maintenance • Can manage a vendor review process from end-to-end and lead regular community technology and process audits • Serves as a strategic lead on at least one community department • Solves key, complex problems relative to community strategy Managers will focus on these areas: • Manage the activities of a small community team (typically 8 or fewer individual contributors) • Responsible for developing or executing project plans, schedules, budgets, and documentation of work and results • Responsible for the career growth of team members and providing an enviornment for positive morale and retention	IC's will focus on these areas: • Recognized experts known across all of Bevy as the go-to person for their area of community expertise • Develops strategy at a high level for a community department within the organization • Proven ability to lead community strategy and tie back community objectives to business ROI • Anticipates internal and or external business challenges, vendor and/or regulatory issues • Recommends processes, products, technologies, or services • Solves unique and complex problems that have a broad impact on the business Managers will focus on these areas: • Manages the activities of a larger community team (or teams) for large, critical projects and/or multiple smaller projects (typically more than 8 individual contributors) • Ensure team(s) are working effectively internally as well as cross-functionally to meet business goals • Track each teams' roadmap and priorities for multiple projects • May manage a manager	IC's will focus on these areas: • Recognized experts and thought leaders outside of the organization in their field • Influences business strategy to address internal or external business, vendor and/or regulatory issues • Proactively identifies and solves the most complex problems that impact the management and direction of the business • There is typically a small number of individuals in the organization who contribute at this level • Advocates publicly for the organization and community department • Typically oversees multiple community departments • Defines high level community strategy across the organization Managers will focus on these areas: • Manages the activities of multiple development teams to develop and execute the company's business strategies (manages managers) • Provides strategic advice to executive leaders • Develop and implement plans and objectives for the department	• Oversee community strategy across the entire organization • Typically oversees multiple community departments that are integrated into other departments within the org • Recognized expert and thought leader outside of the organization in their field • Influences business strategy to address internal or external business, vendor and/or regulatory issues • Proactively identifies and solves the most complex problems that impact the management and direction of the business • Advocates publicly for the organization and community department Managers will focus on these areas: • Manages the activities of multiple community teams to develop and execute the company's business strategies (manages managers) • Provides strategic advice to executive leaders • Develop and implement plans and objectives for the department
6	Leadership and Supervision	• Works under close supervision of more senior community professionals • No supervisory responsibility; accountable for own work • Normally receives detailed instructions on all work	• Supervised by more senior level community professionals and team leads • No supervisory responsibility but may provide guidance to new team members • Normally receives general instructions on work, but has creative freedom to design on how to best execute	• Supervised by more senior level community professionals • Leads will provide some supervisory responsibilities and is a resource for new team members • Normally receives little instruction on day-to-day work, general instructions on new assignments • May lead projects • May have 1-2 direct reports	• Supervised by Sr. Community Director, VP, or CCO and mentors lower level team members • Acts as an advisor and coach to mentor less experienced members of the team • Determines methods and procedures on new assignments and may coordinate activities of others • May lead project teams with moderate complexity and/or risk • Managers will manage staff by recruiting, mentoring, retaining, and growing employees • Actively involved with short term roadmap planning and setting day to day priorities • May have 3-5 reports	• Supervised by VP or CCO and mentors lower level team members • Act as an advisor and coach to less experienced members of the team • Acts independently to determine methods and procedures on new or special assignments • May lead large and complex project teams and develops the project strategy • May manage day-to-day resource management and work allocation * Sr. Directors will guide managers and senior CMs on project priorities and roadmap • Involved with short term roadmap planning and setting broad team priorities • May have 3-5 reports	• Supervised by CEO or CCO • Provides thought leadership; has an advisory role and/or influence over the direction of a key area for the organization • Exercises wide latitude in determining goals and approaches to critical assignments • May lead cross-functional project teams aimed at solving broader organizational problems and initiatives • Candidate may work with senior management teams on day-to-day staff management issues such as resource management and work allocation • Sets priorities with managers and are actively involved with short and long term roadmap planning • May have 6+ reports	• Provides thought leadership; has an advisory role and/or influence over the direction of a key area for the organization • Exercises wide latitude in determining goals and approaches to critical assignments • May lead cross-functional project teams aimed at solving broader organizational problems and initiatives • Candidate may work with senior management teams on day-to-day staff management issues such as resource management and work allocation • Sets priorities with managers and are actively involved with short and long term roadmap planning • May have multiple teams reporting
7	Interactions	Primarily interacts with the community team.	Regularly interacts and works cross-functionally with a variety of individuals and teams inside and outside of the community department.		• Communicates complex community information, projects, and processes to a wide variety of individuals and groups within and outside of the department. • Coordinates activities of individual contributors and senior level personnel to meet project deadlines and budgets, and resolves conflicting demands of internal and external customers.		Coordinates activities of groups of community and content professionals, individual contributors and senior level personnel to meet project deadlines and budgets, and resolves conflicting demands of community and company.
8	Communication	Can communicate clearly verbally and in writing.	Can present coherently to more senior managers and to groups throughout Bevy + CMX, and regularly report on the state of community objectives to more senior managers.		Can present coherently to senior management and communicate complex community information to a wide variety of individuals deliver and regularly report on the state of community objectives to more senior managers.		Able to communicate complex community information to diverse groups within and outside of the department and deliver regular reporting on the state of community objectives to leadership.
9	Creativity & Strategic Innovation	• Has explored and executed innovative ideas through personal or academic projects • Applies company policies and procedures to resolve routine issues • Requires the ability to assess if problems follow standard process or previous experiences, or if they deviate from established processes	• Has knowledge and experience in several specific technical expertise or specialty and working knowledge of community programs and systems • Requires attention to detail in making evaluative judgments based on the analysis of factual information • Applies company policies and procedures to resolve a variety of issues • Expected to resolve problems by identifying and selecting solutions through the application of acquired expertise and will be guided by precedents	• Has lead and delivered the design, implementation, process, documentation of at least one functional area of community • Requires good investigative skills as well as evaluative judgment based on the analysis of factual and qualitative information in complicated or unique situations • The complexity implied at this level of problem solving relates to the ability to filter, prioritize, analyze and validate potentially complex material • Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results	• Requires wide-ranging experience and analytical skills to use professional concepts and company goals to resolve complex issues that may impact beyond own team and department • Works on diverse issues where the analysis of the situation or data requires evaluation of a variety of factors, including an understanding of current business processes and external trends • Uses best practices and knowledge of internal or external business issues to improve processes, solutions, services and/or products • Identifies new solutions where existing precedents do not exist, and identifies opportunities to scale current programs and operations • Ability to delegate and assign relevant tasks to other contributors and direct reports	• Requires covering a wide range of activities that require complex judgment and solutions based on sophisticated analytical thought, comparing and selecting complex alternatives • In-depth research and analysis with interpretative thinking will be required to define problems and develop out of the box solutions • Guides others in solving problems by using existing solutions in new ways	• Has delivered a breakthrough application, software, system, or established a successful application strategy that has redefined a market. Additionally, has demonstrated the ability to reinvent operational processes and business culture in order to drive transformational change and breakthrough results. • Identify and solve complex problems that have a broad impact on the business; uses game-changing methods to think beyond existing solutions • Utilizes a broad perspective to view alternative solutions to complex problems • Works on complex issues where analysis of situations or data requires extensive expertise and a deep knowledge of CMX + Bevy • Identifies and executes on opportunities for integration of community strategy across multiple departments in the org	• Has delivered a breakthrough community programs or established a successful application strategy that has redefined a market. Additionally, has demonstrated the ability to reinvent operational processes and business culture in order to drive transformational change and breakthrough results. • Identify and solve complex problems that have a broad impact on the business; uses game-changing methods to think beyond existing solutions • Utilizes a broad perspective to view alternative solutions to complex problems • Works on complex issues where analysis of situations or data requires extensive expertise and a deep knowledge of CMX + Bevy • Identifies and executes on opportunities for integration of community strategy across multiple departments in the org
10	Technical and Business Skills	• Has an introductory level of understanding of community software and systems • Requires a foundational knowledge of the underlying concepts & principles upon which the job is based • Has conceptual knowledge of the range of processes, procedures and systems used in carrying out assigned tasks • Requires a basic understanding of how the team works with others to achieve department goals • Generally, will need basic business acumen and understanding of how community drives impact	• Can establish business needs and develop community programs to impact business outcomes • Shows ability to balance priorities and schedules • Requires working knowledge of the application of procedures and concepts in the profession • Continue to build knowledge in their own area and expands to understand it in context of how it relates to other jobs both within the department and the broader organization • Requires a good understanding of how their own team interacts and coordinates both within the same department as well as within the business organization to achieve CMX + Bevy’s goals • Understands the key business drivers and continues to build knowledge of the organization, processes, products and customers	• Can work collaboratively across stakeholders to develop business requirements and complex community program plans. • Proven ability to prioritize focus areas and balance schedules • Full understanding of area of specialization; resolves a wide range of issues • Requires a practical knowledge of other related areas to community • Often viewed as the go-to person for advice and expertise within their team and department for specific programs and initiatives • Requires an understanding of the key business drivers for the company and how their department goals align to them • Has an awareness of the competition and how the company differentiates itself compared to its competitors • Has learned to apply industry best practices to work processes	• Regarded within the company as the expert in their field • Can work with various business, community, and marketing leaders to develop business requirements, as well as to prioritize community needs against business needs. • Has deep understanding of the levers involved in a community's long-term financial success • Understands how to manage and build a budget, evaluate financially focused key metrics, and produce market sizing / segmentation analysis to determine areas of focus for the community team • Requires professional knowledge gained through substantial applicable work experience to apply principles and concepts in resolving issues as they arise • Typically have deep specialization in a particular field, or broad understanding of multiple related areas • Specialized knowledge enables candidate to help define the standards and specifications around which others will operate • Interprets business challenges within their teams and recommend best practices to improve process, solutions, services and/or product • Understands how company’s competitors differentiate themselves and a limited understanding of latest developments or changes of market conditions in the industry	• Regarded within CMX + Bevy as the expert in their field • Requires in-depth knowledge and understanding in their field • Serves as a resource to lead or participate in best practices and/or quality functional teams or projects • Has broad expertise and/or unique knowledge that provides for contribution and insight to the development of company goals and principles to achieve goals • Requires a comprehensive and in depth understanding of how their business organization contributes to the goals of the business • Extensive knowledge of the industry in which CMX + Bevy operates and actively contributes to differentiation from competitors • Anticipates business, customer and/or regulatory changes; recommends process, solutions, services and/or product improvements	• Recognized outside of CMX + Bevy as a leading expert in their field • Coordinates with other executive leadership to determine overall company strategy • As a specialized expert in the field, uses professional concepts in developing resolution to business critical issues and broad design matters and setting or leading strategic initiatives • Requires comprehensive cross functional knowledge of how processes and resources interact to achieve business goals • Influences business or industry issues • Proactively identifies and solves problems that impact the direction of CMX + Bevy	• Recognized outside of CMX + Bevy as a leading expert and executive in the community field • Coordinates with other executive leadership to determine overall company strategy • As a specialized expert in the field, uses professional concepts in developing resolution to business critical issues and broad design matters and setting or leading strategic initiatives • Requires comprehensive cross functional knowledge of how processes and resources interact to achieve business goals • Influences business or industry issues • Proactively identifies and solves problems that impact the direction of CMX + Bevy
11	Interpersonal Skills	• Exchanges ideas and information effectively in a concise and logical way, and is sensitive to audience needs • Requires a degree of tact and diplomacy when dealing with others and handling sensitive issues • Understands some basics of how to manage conflict, fuel engagement, communicate nonviolently, and serve as a role model for communication • Typically communicates with their immediate supervisors and team members	• Exchanges ideas and information effectively in a concise and logical way, and is sensitive to audience needs • Builds effective internal working relationships with own and extended teams • Actively communicates with members of the community broadly and individually, with an ability to manage conflict, fuel engagement, communicate nonviolently, and serve as a role model for communication • Typically communicates with team members and other closely associated teams	• Can mentor and develop talent • Serves as a leader and role model for community members in how to communicate effectively • Oversees the day to day tasks of apprentices or community managers and works with management to set priorities and schedules • Uses effective communication and diplomacy skills to guide, influence and convince others, in particular colleagues in other teams and departments, customers, vendors and other external contacts • Explains complex, difficult and/or sensitive information; works to build agreement • Understands the expectations of executive leadership and is able to build understanding of community programs and business impact • May participate in relevant industry conferences, etc. Manager: • Effective verbal and writing skills • Helps employees develop and foster strong working relationships with each other • Actively invests in supporting report's career goals, ability to work effectively, and mental health • Contribute to increasing team and organizational productivity • Able to listen effectively and display empathy • Typically spends most time as an IC, with a smaller portion of time focused on management responsibilities	• Communicates to levels above and below to educate and influence decisions, processes, policies and communicate other business needs • Serves as a leader and role model for community members in how to communicate effectively • External communication is required including a high level of tact and diplomacy with external customers and vendors • Communicates complex concepts; anticipates potential objections and influences others to adopt a different point of view • May participate in relevant industry conferences, etc. Manager: • Effective verbal and writing skills • Helps employees develop and foster strong working relationships with each other • Actively invests in supporting report's career goals, ability to work effectively, and mental health • Contribute to increasing team and organizational productivity • Able to listen effectively and display empathy • Typically spends most time managing the team and their priorities and schedules with remaining time spent working cross-functionally	• Possesses a high level of communication skills, including interactive listening in order to negotiate with and influence others • External communication is required including a high level of tact and diplomacy with external customers and vendors • Communicates complex concepts, anticipates potential objections, and persuades senior leaders to adopt a different point of view • May participate in relevant industry conferences, etc. Manager: • Effectively communicates both within the team as well as externally • Help employees develop and foster strong working relationships with each other and with other teams • Leads and motivates team to achieve peak performance • Actively invests in supporting report's career goals, ability to work effectively, and mental health • Often spends more time working cross-functionally to solve problems • Mentors more junior managers on improving people management skills as well as business skills	• Is a good mentor and develops talent • May influence the industry direction • Interacts with senior leadership and others concerning matters of significance to the department and to CMX + Bevy • May sit on internal committees and/or leadership teams representing their discipline and influencing across other internal and external areas • May present at organization sponsored events or relevant industry speaking engagements requiring a high level of presentation skills Manager: • Has experience hiring and retaining top talent and firing or managing out low performance • Sets tone • Has superior conflict management skills • Able to lead and motivate multiple groups to accomplish common goal • Able to adapt to changing priorities and timelines • Works with managers to effectively communicate business goals and priorities	• Is a good mentor and develops talent at the highest level • May influence the industry direction • Interacts with senior leadership and others concerning matters of significance to the department and to Bevy • May sit on internal committees and/or leadership teams representing their discipline and influencing across other internal and external areas • May present at organization sponsored events or relevant industry speaking engagements requiring a high level of presentation skills Manager: • Has experience hiring and retaining top talent and firing or managing out low performance • Sets tone • Has superior conflict management skills • Able to lead and motivate multiple groups to accomplish common goal • Able to adapt to changing priorities and timelines • Works with managers to effectively communicate business goals and priorities
12	Education and Experience	• Typically requires no previous professional experience and 0-3 years of training or relevant work experience	• Typically requires a university degree and a minimum of 1-2 years of related experience or • An advanced degree without experience or • Equivalent work experience	• Typically requires a university degree and a minimum of 3-6 years of related experience or • An advanced degree with 3 years of relevant experience or • PhD without experience or • Equivalent work experience • Manager role is conditional based on specific skillset and experience	• Typically requires a university degree and a minimum of 7-9 years of related experience or • An advanced degree with 4-6 years of relevant experience or • PhD with 2+ years of relevant experience or • Equivalent experience • Manager role typically requires 1-2 years as a lead or management experience	• Typically requires a university degree and a minimum of 10-12 years of related experience or • An advanced degree with 6-8 years of relevant experience or PhD with 3-5 years of relevant experience or • Equivalent experience • Manager role typically requires 3+ years of management experience and preferably 1-2 years managing managers	• Typically requires a university degree and a minimum of 12-16 years of related experience or • An advanced degree and 8-10 years or relevant experience or • PhD with 4-6 years of relevant experience or • Equivalent experience • Manager role typically requires 6+ years of management experience and 3+ years managing managers	• Typically requires a university degree and a minimum of 16+ years of related experience or • An advanced degree and 10-12 years or relevant experience or • PhD with 6-8 years of relevant experience or • Equivalent experience
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