Simpson's Paradox
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Average Conversion Rate
5.00%
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iOSAndroid
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Devices500010000
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Conversions200550
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Conversion Rate4.00%5.50%
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iOSAndroid
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TabletPhoneTabletPhone
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Devices1500350080002000
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Conversions10010050050
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Conversion Rate6.67%2.86%6.25%2.50%
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Total4.00%5.50%
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