[Moz] SEO Competitive Analysis (Make a Copy of Me)
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Main BrandCompetitor 1Competitor 2Competitor 3Competitor 4Competitor 5Competitor 6
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Platform (technical optimization)
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Title tags appear technically optimized
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H1s appear technically optimized
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Internal linking allows indexation of content
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Schema markup present
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There is a "home" for newly published content
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We're not obviously messing up technical SEO
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Content
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Title tags appear editorially optimized
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H1s appear editorially optimized
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Internal linking supports organic content
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Appropriate informational content
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Quality of content
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Quality of images / video
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Audience (engagement and sharing of content)
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Number of linking root domains
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Quality of linking root domains
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Other people talk about our content
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Actively promoting content
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Creating content explicitly for organic acquisition
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Conversion
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Clear CTAs on site
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Conversions appropriate to several funnel steps
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CTAs match user intent inferred from content
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Eval Criteria
Input Key
Linking Root Domains
Other People Talk About Our Content
 
 
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