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CategoryItemOwnerDue dateStatus
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Goals and KPIsBenchmarking number of registrations and attendeesWebinar team/webinar lead
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Defining long-term objectivesWebinar team/webinar lead
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Topic planning & ideationFixing the core topicWebinar team/webinar leadYet to be initiated
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Finalizing the titleWebinar team/webinar leadIn progress
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Identifying speakers
Speaking with relevant stakeholders and finalizing the speakers
Webinar team/webinar leadCompleted
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Webinar scheduleFinalizing date and timeWebinar team/webinar lead
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Webinar structure and method of deliveryDevise a webinar structureSpeakers/SMEs
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Finalize method of deliverySpeakers/SMEs
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Tech infrastructureDeciding and finalizing the tools and tech
Webinar lead/martech specialist
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Setting up the tools and tech
Webinar lead/martech specialist
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Campaign planningDeciding marketing channelsWebinar lead
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Fixing campaign schedule and frequencyWebinar lead
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Identifying target segmentsWebinar lead
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Content planning and creationCore contentSpeakers/SMEs
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Intro videos (if any)Webinar lead/content lead
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Filler videos (if any)Webinar lead/content lead
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Landing pageWebinar lead/content lead
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Thank you pageWebinar lead/content lead
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Email - mass promotionWebinar lead/content lead
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Email - for partners and existing customersWebinar lead/content lead
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Email - automated email for webinar hosting platformWebinar lead/content lead
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Banners - social mediaWebinar lead/content lead
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Banners - websiteWebinar lead/content lead
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Banners - third party promotionsWebinar lead/content lead
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Banners - email campaignsWebinar lead/content lead
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Banners - paid adsWebinar lead/content lead
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Content - Linkedin organic postsWebinar lead/content lead
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Content - Facebook organic postsWebinar lead/content lead
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Content - Twitter organic postsWebinar lead/content lead
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Content - whatsapp groups and communitiesWebinar lead/content lead
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Teaser videoWebinar lead/content lead
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Content for LinkedIn/social media DMsWebinar lead/content lead
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Design and editing tasksDesigning bannersWebinar lead/graphic designer
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Producing and editing videosWebinar lead/video producer
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Website-related tasksGetting webpages readyWebinar lead/website lead
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Form implementationWebinar lead/website lead
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Internal website promotionsWebinar lead/website lead
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All promotionsEmailWebinar lead
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LinkedIn/social mediaWebinar lead
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NewsletterWebinar lead
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PodcastWebinar lead
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Third party adsWebinar lead
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YouTubeWebinar lead
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Third-party media websitesWebinar lead
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Forums and online referralsWebinar lead
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Google adsWebinar lead
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PartnersWebinar lead
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Collecting webinar questions
Collecting, consolidating, and sharing webinar questions with speakers
Webinar lead
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