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Month 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12
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Average Revenue per User$20.00$20.00$20.00$20.00$20.00$20.00$20.00$20.00$20.00$20.00$20.00$20.00
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Starting Subscribers04909801,4551,9252,3862,8383,2803,7154,1404,5574,962
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New Subscribers500500500500500500500500500500500500
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Cancellations1010253039485865758395100
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Net Additions490490475470461452442435425417405400
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Ending Subscribers4909801,4551,9252,3862,8383,2803,7154,1404,5574,9625,362
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Churn RateNA2.04%2.55%2.06%2.03%2.01%2.04%1.98%2.02%2.00%2.08%2.02%
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Projected Lifetime (months)NA49.039.248.549.449.748.950.549.549.948.049.6
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Projected Lifetime Value (LTV)NA$980.00$784.00$970.00$987.18$994.17$978.62$1,009.23$990.67$997.59$959.37$992.40
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Total Monthly Recurring Revenue$10,000.00$19,800.00$29,600.00$39,100.00$48,500.00$57,720.00$66,760.00$75,600.00$84,300.00$92,800.00$101,140.00$109,240.00
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