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Design Strategy Plan
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Focus AreaGoal TemplateDetailsInitial ValueTarget ValueUnitStart dateDeadlineOwner
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OrganizationObjective:Continue top line growth that outpaces the industry---1/1/202512/31/2025Joe Briggs
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Action:Create new guidelines in presentation meeting---1/1/202512/31/2025Jane Smith
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KPI:Improve employee satisfaction score080%1/1/202512/31/2025-
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Objective:Grow in a healthy, sustainable manner---1/1/202512/31/2025-
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Action:Update software page layout based on new guidelines---1/1/202512/31/2025-
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KPI:Decrease sales cycle (in weeks)62Weeks1/1/202512/31/2025-
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ProductObjective:Promote our design team as the coolest place to work---1/1/202512/31/2025-
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Action:Generate a performance based culture---1/1/202512/31/2025-
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KPI:Improve retention rate1535%1/1/202512/31/2025-
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Objective:Launch a new, clearer landing page to drive action---1/1/202512/31/2025-
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Action:Apply for external design competitions---1/1/202512/31/2025-
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KPI:Increase downloads through UI/UX freebies05000No unit1/1/202512/31/2025-
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MarketingObjective:Launch version 3 of new product---1/1/202512/31/2025-
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Action:Analyze and test previously reported feedback---1/1/202512/31/2025-
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KPI:Increase individuals attending monthly design meetings0100%1/1/202512/31/2025-
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Objective:Research, analyze, and understand what our users and non-users really think---1/1/202512/31/2025-
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Action:Conduct user surveys and interviews on product---1/1/202512/31/2025-
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KPI:Agree on the biggest design issues to fix010No unit1/1/202512/31/2025-
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