Content Plan
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Within this content calendar, we've laid out a structure for you to work towards. We've broken each business quarter into months and then weekly activity. Each month we've identified what the theme is and whether there's a particular even on that we need to be aware of and consider when creating content.
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High-Tier Content refers to more in-depth content pieces that may require a heavy amount of research, survey data and/or interviews.
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We use the theme and high-tier content to influence the various other forms of content planned in throughout the month, including off-page content and PR.
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On Page Blog/News Content
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Q1Q2Q3Q4
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MonthJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
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Events/ThemesNew YearCompany culture dayBusiness anniversaryEasterEnd of financial yearExhibitionSchools break upInternational beer dayBack to schoolHalloweenVet ShowChristmas
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New budgetsIndustry awardsSummer holidaysBusiness awardsRugby World CupRememberance DayWorld Bark Day
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High-Tier Content Industry SurveyInfographicE-bookResource pieceInfographic
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Content to createWeek 1Week 1Week 1Week 1Week 1Week 1Week 1Week 1Week 1Week 1Week 1Week 1
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Short form articleList featureLong form articleAdvice featureShort form articleAdvice featureShort form articleShort form articleVideo
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Week 2Week 2Week 2Week 2Week 2Week 2Week 2Week 2Week 2Week 2Week 2Week 2
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Case studyVideoCase studyVideoCase studyVideoShort form articleVideoCase studyVideoAdvice featureList feature
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Week 3Week 3Week 3Week 3Week 3Week 3Week 3Week 3Week 3Week 3Week 3Week 3
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VideoShort form articleVideoShort form articleVideoVideoList featureVideoList featureVideo
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Week 4Week 4Week 4Week 4Week 4Week 4Week 4Week 4Week 4Week 4Week 4Week 4
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Long form articleReviewAdvice featureList featureLong form articleCase studyReviewLong form articleReviewCase study
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Off Page Content & PR
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MonthJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
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Newsletter ThemeNew Year Business StrategyIndustry confidenceAwards updateExhibition round-upAwards update
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High-Tier Content ExclusivesIndustry SurveyInfographicE-bookResource pieceSurveyInfographic
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Content to createGuest postsGuest postsGuest postsGuest postsGuest postsGuest postsGuest postsGuest postsGuest postsGuest postsGuest postsGuest posts
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Case studySocial mediaCase studyPress releaseCase studySocial mediaCase studySocial mediaCase studySocial mediaCase studySocial media
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Press releasePress releaseSocial mediaPress releaseSocial mediaPress releaseSocial media
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Social mediaSocial mediaSocial mediaSocial media
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Distribution ChannelsLocal/national pressIndustry related pressLocal/national pressLocal/national pressLocal/national pressIndustry related pressLocal/national pressIndustry related pressLocal/national pressIndustry related pressLocal/national press
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Industry related pressRelevant companiesIndustry related pressIndustry related pressIndustry related pressRelevant companiesIndustry related pressRelevant companiesIndustry related pressRelevant companiesIndustry related press
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Relevant companiesRelevant companiesRelevant companiesRelevant companiesRelevant companiesRelevant companiesRelevant companies
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