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1CTR (Click Through Rate)
Clicks/Impressions * 100
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2 CPM (Cost Per Thousand Impressions)
Cost/1000 impressions
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3Cost Per Acquisition (CPA)
Total Cost / Total No. of Goal Completion
Cost to an Advertiser / (Number of impression X CTR X CR)
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4Conversion Rate
Conversion/Clicks *100
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5Total CostClick * CPC
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6Return On Advertising Spend, (ROAS)
Gross Revenue from Ad Campaign / Cost of Ad Campaign
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7ROI (Return on Investment)
(Conversion – Product Cost)/Cost of Ad Spend
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8CPC (Cost per Click)
Cost to and Advertiser / Number of clicks
Cost to an Advertiser = CPC X Number of clicks
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9CPL (Cost Per Lead)
Cost to the Advertiser / Number of Leads generated from the ad
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10ROI (Return on Investment)
(Total Revenue – Total Cost) / Total Cost
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