BSc Marketing Programme Specification 2023-24

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1	ACADEMIC QUALITY TEAM
2	Programme Specifications 2023-24
3	Revised February 2023
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6	Programme Title			BSc in Marketing BSc in Marketing (with a year in industry) BSc in Marketing (with a year abroad)
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8	This document applies to students who commenced the programme(s) in:			2023, 2022, 2021, 2020			Award type			BSc
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10	What level is this qualification?			Level 6			Length of programme			3 Years/4 Years
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12	Mode of study (Full / Part Time)			Full Time
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14	Will the programme use standard University semester dates?			Yes			For York Online programmes, will standard dates for such programmes be used?			N/A
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16	Awarding institution			University of York			Board of Studies for the programme			SBS
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18	Lead department			SBS			Other contributing departments			N/A
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20	Language of study and assessment			English			Language(s) of assessment			English
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22	Is this a campus-based or online programme?			Campus-based
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24	Partner organisations
25	If there are any partner organisations involved in the delivery of the programme, please outline the nature of their involvement. You may wish to refer to the Policy on Collaborative Provision
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27	N/A
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29	Reference points
30	Please state relevant reference points consulted in the design of this programme (for example, relevant documentation setting out PSRB requirements; the University's Frameworks for Programme Design (UG or PGT); QAA Subject Benchmark Statements; QAA Qualifications and Credit Frameworks).
31	QAA Subject Benchmark statement for Business Management (2019). University Framework for programme design (23/24 onwards). AACSB accreditation standards. CIM accreditation standards.
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34	Credit Transfer and Recognition of Prior Learning
35	Will this programme involve any exemptions from the University Policy and Procedures on Credit Transfer and the Recognition of Prior Learning? If so, please specify and give a rationale
36	N/A
37	N/A
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39	Exceptions to Regulations
40	Please detail any exceptions to University Award Regulations and Frameworks that need to be approved (or are already approved) for this programme. This should include any that have been approved for related programmes and should be extended to this programme.
41	N/A
42	N/A
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44	Internal Transfers
45	Please use the boxes below to specify if transfers into / out of the programme from / to other programmes within the University are possible by indicating yes or no and listing any restrictions. These boxes can also be used to highlight any common transfer routes which it would be useful for students to know.
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47		Transfers in:	Students cannot transfer into this programme beyond the normal time permitted to transfer (typically two weeks after the start of teaching in Stage 1). They will need to meet the admissions entry criteria.				Transfers out:	Students cannot transfer out of this programme beyond the normal time permitted to transfer (typically two weeks after the start of teaching in Stage 1).
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50	Statement of Purpose
51	Please briefly outline the overall aims of the programme. This should clarify to a prospective student why they should choose this programme, what it will provide to them and what benefits they will gain from completing it.
52	In order to succeed, marketers have to address the ever-evolving needs of their customers and stakeholders, as well as dynamics of the marketplace. The BSc in Marketing has been developed by expert academic staff to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and business strategies relevant for a successful career in marketing in the UK and worldwide. Whilst acquiring up-to-date knowledge about key marketing areas, you will develop core skills such as critical thinking, digital literacy and data analysis, communications and ethics. Our strong links with companies give you access to guest speakers and opportunities to take part in real-life consulting projects. Students can also enjoy a placement year in industry or a year abroad. The BSc in Marketing is accredited by the Chartered Institute of Marketing (CIM); successfully completing the programme takes you partway towards a professional CIM qualification.
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54	If there are additional awards associated with the programme upon which students can register, please specify the Statement of Purpose for that programme. This will be most relevant for PGT programmes with exit awards that are also available as entry points. Use additional rows to include more than one additional award. Do not include years in industry / abroad (for which there are separate boxes).
55	Exit Award Title			Is the exit award also available as an entry point?	Outcomes: what will the student be able to do on exit with this award?				Specify the module diet that the student will need to complete to obtain this exit award
56	Certificate of Higher Education (CertHE)			N/A	Students will have begun to develop an understanding of the concepts behind the PLOs, but will not have fully achieved them				120 credits overall required, with least 90 credits at level 4 (C) or higher.
57	Diploma of Higher Education (DipHE)			N/A	Students will have an intermediate understanding of the concepts behind the PLOs, but will not have fully achieved them				240 credits overall required, with least 90 credits at level 5 (I) or higher.
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64	Programme Learning Outcomes
65	What are the programme learning outcomes (PLOs) for the programme? (Normally a minimum of 6, maximum of 8). Taken together, these outcomes should capture the distinctive features of the programme and represent the outcomes that students progressively develop in the programme and achieve at graduation. PLOs should be worded to follow the stem 'Graduates will be able to...'
66	1	Manage marketing projects effectively at both the individual and team level, in a wide range of marketing roles in business or organisational practices, as well as in postgraduate education.
67	2	Identify, critically evaluate evidence and use best practices to develop socially-responsible and sustainable decisions that inform strategies pertaining to marketing challenges.
68	3	Make informed decisions to solve complex marketing problems by integrating and analysing multiple data sources in an efficient manner.
69	4	Persuasively present findings on market data, recommendations and marketing strategies using a range of digital and social media.
70	5	Address marketing problems at a domestic and global level by using adequate data in the development and implementation of relevant strategies.
71	6	Critically evaluate and integrate management and marketing theory into decision-making and recommendations in a variety of business settings.
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73	Diverse entry routes
74	Detail how you would support students from diverse entry routes to transition into the programme. For example, disciplinary knowledge and conventions of the discipline, language skills, academic and writing skills, lab skills, academic integrity.
75	Inclusive teaching, learning and assessment is an approach which recognises, reflects and celebrates the diverse backgrounds, experiences and identities of our student body. It gvies all students the opportunity to fully take part in the University of York community , and to flourish in their academic studies. The includes designing an inclusive curriculum and inclusive assessment approaches; with consideration of how to create a sense of community and belonging for all students as part of teaching and learning. The programme utilises a variety of assessment techniques, and where possible flexible approaches to assessment are used which enable students to apply learning in their own context. Assessments are also designed to be authentic and therefore reflect what students will be expected to do when they progress into employment or continue into further study. The curriculum has been designed to give students the opportunity to develop and apply important soft skills that employers are looking for. Transition into higher education is supported at programme level by a series of induction activities that run throughout semester one and academic skills development is embedded in year 1 modules (for example academic referencing and writing skills). Programme teams work in partnership with students to develop and run extra-curricular events throughout the year aimed at bringing students from different backgrounds together to create an inclusive learning community.
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77	Inclusion
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79	Please confirm by ticking the box on the right that the design, content and delivery of the programme will support students from all backgrounds to succeed. This refers to the University's duties under the Equality Act 2010. You may wish to refer to the optional Inclusive Learning self-assessment tools to support reflection on this issue.
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81	Employability
82	Please give a brief overview - no more than 5 sentences - of how the programmes helps develop students' employability. Your Faculty Employability Manager can help reflection on this issue. This statement will be used by Marketing as the basis for external content with respect to employability.
83	By completing the programme, students will be prepared with a broad set of skills necessary in today's marketplace. Students will have vast opportunities to apply their knowledge to solve complex marketing challenges. For instance, projects such as a marketing plan, a consultancy project, and the application of their knowledge in real world case studies will satisfy this criteria. Moreover, the BSc in Marketing has Chartered Institute of Marketing (CIM) Accreditation. Upon the passing of two specific modules and graduation students will be able to claim exemptions pertaining to a Level 4 Certificate in Professional Marketing granted by the CIM. Therefore, if students chose to pursue this additional qualification, they will be able to fast-track towards an additional qualification that will enhance their employability prospects. Furthermore, in particular PLO 7 offers students an opportunity to engage in a placement year that will enhance their chances of employability.
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86	[For Undergraduate and Integrated Masters Programmes Only]
87	Are you offering any variations of this programme, such as additional years abroad or industry?
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89	Year abroad					Will the year abroad programme be available directly via UCAS; for students to transfer in having entered the main programme; or both?				Transfer from main programme
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91	Year in industry					Will the year in industry programme be available directly via UCAS; for students to transfer in having entered the main programme; or both?				Both
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93	Year in enterprise
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95	Placement year
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98	Description of Structure
99	Provide a BRIEF description of the structure of the first stage (UG) or programme (PGT): this is only necessary if this is not evident from the tables below. For instance, an entry might be 'students choose X modules in Autumn Semester from List A and Y modules from List B'. For York Online programmes using the 'carousel' model, the description should include whether any modules have to be taken in a particular order (e.g. if there is an introductory module and/or any constraints on the timing of option and/or ISM or ISM-related modules).
100	All modules are core in 1st year.