ROI Calculator - Matrix of Potential ROI Outcomes
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INPUTS>>>Total Growth in Monthly Visits (%)
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Starting Monthly Visits10,000
Avg. Conversion Rate
5%10%15%20%25%33%50%
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Lifetime Value of a Customer
$100.001.0%17%33%50%67%83%110%167%
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Monthly SEO Cost$3,000.002.5%42%83%125%167%208%275%417%
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5.0%83%167%250%333%417%550%833%
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Instructions
Try different inputs in the yellow-highlighted cells and get back a table of ROI figures to the right. The first table shows ROI as a % and the 2nd table shows net monthly profit from SEO.
7.5%125%250%375%500%625%825%1250%
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10.0%167%333%500%667%833%1100%1667%
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12.5%208%417%625%833%1042%1375%2083%
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15.0%250%500%750%1000%1250%1650%2500%
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>>>Total Growth in Monthly Visits (%)
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Avg. Conversion Rate
5%10%15%20%25%33%50%
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1.0%-$2,500-$2,000-$1,500-$1,000-$500$300$2,000
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2.5%-$1,750-$500$750$2,000$3,250$5,250$9,500
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5.0%-$500$2,000$4,500$7,000$9,500$13,500$22,000
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7.5%$750$4,500$8,250$12,000$15,750$21,750$34,500
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10.0%$2,000$7,000$12,000$17,000$22,000$30,000$47,000
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12.5%$3,250$9,500$15,750$22,000$28,250$38,250$59,500
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15.0%$4,500$12,000$19,500$27,000$34,500$46,500$72,000
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ROI Matrix