Monthly Growth Tracking Template (Sample Data)
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1/20182/20183/20184/20185/20186/20187/20188/20189/201810/201811/201812/2018TotalMedianAverage
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All usersEdit this row116,970125,446118,978133,912136,077167,997133,912136,077167,997133,912136,077167,9971,675,352134,995139,613
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Change from previous7.25%-5.16%12.55%1.62%23.46%-20.29%1.62%23.46%-20.29%1.62%23.46%
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Brand Loyalists
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Edit this rowUsers1,0758421,2351,2331,1781,2339941,0758421,2351,2331,17813,3531,1781,113
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Change from previous-21.67%46.67%-0.16%-4.46%4.67%-19.38%8.15%-21.67%46.67%-0.16%-4.46%
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% of whole0.92%0.67%1.04%0.92%0.87%0.73%0.74%0.79%0.50%0.92%0.91%0.70%0.80%0.83%0.81%
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Prospective
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Edit this rowUsers10,12210,46610,51112,27912,49713,47610,12210,46610,51112,27912,49713,476138,70211,39511,559
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Change from previous3.40%0.43%16.82%1.78%7.83%-24.89%3.40%0.43%16.82%1.78%7.83%
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% of whole8.65%8.34%8.83%9.17%9.18%8.02%7.56%7.69%6.26%9.17%9.18%8.02%8.28%8.50%8.34%
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Engagement metrics
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Pages / sessionEdit this row1.481.451.461.441.481.421.441.481.421.441.481.421.451.45
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Change from previous-2.03%0.69%-1.37%2.78%-4.05%1.41%2.78%-4.05%1.41%2.78%-4.05%
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Sessions / userEdit this row1.231.231.221.241.241.191.231.231.221.241.241.191.231.23
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Change from previous0.00%-0.81%1.64%0.00%-4.03%3.36%0.00%-0.81%1.64%0.00%-4.03%
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Email signupsEdit this row1015164218172934120182021716.83333333
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Change from previous50.00%6.67%-75.00%425.00%-61.90%112.50%70.59%-89.66%1266.67%-51.22%-10.00%
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New Users
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All New UsersEdit this row107256115492109462123561123923155859107256115492109462123561123923155859
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Converted New UsersEdit this row839686668972102701010011160839686668972102701010011160
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Single Session New UsersEdit this row9885010682610049011329111382314469998850106826100490113291113823144699
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Conversion rate7.83%7.50%8.20%8.31%8.15%7.16%7.83%7.50%8.20%8.31%8.15%7.16%7.99%7.86%
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