ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
⚡ COMPETITOR ANALYSIS SYSTEM
3
Complete competitive intelligence framework — fill in, analyze, and act.
4
5
6
7
8
📋 1. Overview
9
 Basic company info & scope
10
 → Click tab: '1️⃣ Overview'
11
12
💰 2. Product & Price
13
 Features, pricing, USP
14
 → Click tab: '2️⃣ Product'
15
16
📣 3. Marketing
17
 Channels, brand, social proof
18
 → Click tab: '3️⃣ Marketing'
19
20
⭐ 4. SWOT
21
 Strengths, weaknesses, opps
22
 → Click tab: '4️⃣ SWOT'
23
24
🚀 5. Action Plan
25
 Gaps, priorities, next steps
26
 → Click tab: '5️⃣ Action'
27
28
📊 6. Scoring
29
 Rate each competitor 1–10
30
 → Click tab: '6️⃣ Score'
31
32
33
📌 HOW TO USE THIS SYSTEM
34
1. Enter YOUR business info first in every sheet (column B/C).
35
2. Add up to 3 competitors across columns D, E, F.
36
3. Use yellow cells — those are your INPUT cells.
37
4. The Scoring sheet auto-calculates a total score per competitor.
38
5. Fill the Action Plan last, using your insights from all sheets.
39
6. Save a copy for each review period (monthly / quarterly).
40
41
💡 TIP: Use Google Maps, Facebook Pages, Shopee, and GrabFood
42
 to gather competitor data quickly and for free.
43
44
✅ Works in Excel 2016+, Microsoft 365, Google Sheets, LibreOffice.
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100