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 CHANNEL MIX / ACTIVITY MATRIX
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The purpose of the activity matrix is to get an overview of growth ideas and make it easier to prioritize which activity to start with.

- Set up: How much time for launch? - Cost: How big are the costs involved?
- Targeting: How easy is it to target exact the people you want to reach out to?
- Control: How easy is it to start/stop the activity?
- Input time: How much time is required to start your first growth activity?
- Output time: How much time will it take before your start getting results?
- Scale/Size: How big is the overall volume of the activity and is it easy to scale?
- Relevance: How relevant is it to start the activity at the moment?

The metrics are based on Brian Balfour’s 5 steps to choose acquisition channel.
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 CostTargetingControlInput TimeOutput TimeScale/SizeRelevance
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Growth activitiesLow = 3High = 3High = 3Low = 3Low = 3High = 3High = 3Total scoreAvg. score
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LinkedIn ads2333323192.71
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AdWords Remarketing1333333192.71
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Facebook Remarketing2333333202.86
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Email3333333213.00
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Native Ads (Articles)2122212121.71
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Facebook ads2233332182.57
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AdWords1333332182.57
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Facebook Ads1323333182.57
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