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(Brand Understanding) - Brief #ARM Worldwide
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S NoPhases/categoryQuestionsResponsesReference links
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1BrandBrief about the brand
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List of services and products
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Founded in
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Recent announcements and developments
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Quick facts (Must know)
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USPs
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2Target AudienceB2C
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Ideal customer
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Product category
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Demographics
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Focus markets
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Customer challenges to be addressed
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B2B
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Business category
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Turnover
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Age of organization
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Challenges to be addressed
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3Our universeCompetitors
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Key industry players we look up to
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Brands inspiring us
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Current positioning of the brand
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How are you positioned among your competitors?
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4Our AgendaBusiness objective
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Marketing / PR objective
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Our goals and duration (S.M.A.R.T)
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What are we trying to communicate
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a) as a brand
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b) as an industry player
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5Our GoalsBusiness goals for the year
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Business goals for next two years
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Number of customers to be acquired
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6Our current approachSales strategy
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Marketing efforts initiated with results
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Any PR activity in the past?
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7Expectations from Marketing & CommunicationsWhat deliverables are expected?
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Success metrics
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